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Influencer Marketing is no longer the wild west

Influencer Marketing is no longer the wild west

Refilwe speaks to Anne Dolinschek | Founder and Chief Strategist at Nfluential.

Amanda du Preez complained to the Advertising Regulatory Board about YouTube and
Instagram posts by make-up influencer Kandy Kane (real name Marlize Liebenberg),
who boasted: “Volvo SA gave me a new car!” Du Preez’s complaint was succinct: Kane — who has 22,300 Instagram followers and 14,000 YouTube subscribers — had not identified her posts as advertising. Volvo, whose blue XC40 SUV featured in Kane’s posts, told the watchdog its “partnership agreement” with Kane, 29, from Johannesburg, “is mainly a form of trade exchange which has no financial investment”.



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International Champagne Day 2019

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DA Elective Conference

18 October 2019 7:29 AM

Guest: Ralph Mathekga Political Analyst

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