Presenter

Bruce Whitfield

Bruce Whitfield is the host of 702 Talk Radio and 567 Cape Talk's The Money Show.

The producers of The Money Show are Cecile Basson - cecileb@702.co.za and Thekiso Lefifi - thekisol@702.co.za

Bruce is a multi-platform award-winning financial journalist whose creative and engaging presentation makes money matters accessible to a broad audience.

Bruce graduated with a Bachelor of Journalism degree from Rhodes University and has been practicing as a journalist for over two decades.

He has been named Sanlam Financial journalist of the Year in 2014 and Sanlam Radio Financial Journalist of the year in 2014 and 2015. He’s also been crowned Citadel Words on Money Overall Winner for personal finance writing; was named Citi South Africa Financial Journalist of the Year in 2009 and completed a course at New York's famed Columbia Journalism School as part of that programme. Bruce has won numerous other accolades for print, radio and television in the Sanlam and Citadel awards over the past decade as well as multiple wins for best financial broadcaster in the MTN Radio Awards.

Bruce presents The Money Show on 702 and CapeTalk, hosts Tonight with Bruce Whitfield on CNBC Africa and is a columnist and writer for the Sunday Times Business Times. He is also a sought-after public speaker, MC and conference facilitator.

Follow Bruce on Twitter: @Brucebusiness.

Learn more about Bruce...

Q: What’s the best piece of advice you’ve ever received? First piece of advice I ever got, Jeremy Mags who said, “Don’t mess it up”. Best advice ever and I’ve been distilling that same advice to young radio people for a generation and I keep saying to them don’t mess it up. He was my first boss and I revered the man and don’t mess it up is a mantra.

Q: What is the Upside of Down? The Upside of Down is all about trying to look through crises and trying to look through the short-term and figuring out what South Africa’s long-term prospects are based on where we’ve come from.

You look at South Africa’s history, 350 years of dispossession and dominance of one race over another and South Africa’s economy, despite all of the politics, despite all of the noise, despite all of the chaos and all of the unfairness in the system that has been in place for 350 years to shock the lights off.

One of the best performing stock markets over the last 100 years, which one? Absolutely right, the JSE! In Dollar terms, the JSE has outperformed the Australian market, the US market. And that is a fact that I will share with you in the Upside of Down.

Q: What are your pre-show routines? I used to have a very rigid pre-show mantra that involved drinking a can of Red Bull but that made me speak even faster than I normally do. So my pre-show mantra now is usually a sense of abject panic as to whether or not we’ve missed anything and the last 5 minutes of the show is scouring the world to make sure we’ve missed nothing because, on The Money Show, we don’t want to miss a thing.

Related Articles
How to buy your first share (even if you only have R50, or less)

How to buy your first share (even if you only have R50, or less)

Got R50? No? Got R5? Personal finance expert Warren Ingram on how to buy shares with tiny amounts of money.

Apple launches 'Apple Card', a credit card with zero fees and low interest rates

Apple launches 'Apple Card', a credit card with zero fees and low interest rates

The actual card is minimalist and sleek in the most Apple kind of way. Bruce Whitfield interviews Craig Wilson, Editor at Stuff.

[Watch] 'You take Main Street, ne? Naai, you take Ngcobo Street!'

[Watch] 'You take Main Street, ne? Naai, you take Ngcobo Street!'

Does it work? Chicken Licken tries again with a new TV advert after the advertising regulator banned its “Legend of Big John”.

PIC suspends acting CEO Matshepo More. Appoints Vuyani Hako in her place

PIC suspends acting CEO Matshepo More. Appoints Vuyani Hako in her place

The Money Show’s Bruce Whitfield interviews Warren Thompson, Financial Journalist at Business Day.

Will Moody’s start trashing SA’s credit rating on Friday? Economists can’t agree

Will Moody’s start trashing SA’s credit rating on Friday? Economists can’t agree

Bruce Whitfield interviews Dr Adrian Saville (CEO of Cannon Asset Managers) and Prof Chris Malikane (University of Witwatersrand).

How a local designer is taking the global stage by storm

How a local designer is taking the global stage by storm

Bruce Whitfield interviews South African designer and founder of a Xhosa-inspired knitwear brand, Laduma Ngxokolo.

Eskom to destroy 90 000 mining jobs, warns Minerals Council SA

Eskom to destroy 90 000 mining jobs, warns Minerals Council SA

The Money Show’s Bruce Whitfield interviews Henk Langenhoven, Chief Economist at Minerals Council South Africa.

Eskom is slaughtering small businesses and the many jobs they support

Eskom is slaughtering small businesses and the many jobs they support

Small businesses – and their many employees – are facing a devastating winter thanks to Eskom, says the Small Business Institute.

My daughter (10) and son (5) must start working early - Riky Rick

My daughter (10) and son (5) must start working early - Riky Rick

Bruce Whitfield interviews rapper Riky Rick about his attitude toward money (hopes and fears, successes and failures, etc.).