In our commercial environment that’s become a part of our lives, we’re constantly inundated with advertisements wherever we go. Advertisers are always trying something different to make their product stand out in our eyes, and sometimes they do a brilliant job at it, but on other occasions you can’t help but wonder “what were they thinking?”
Jonathan Cherry of www.cherryflava.co.za spends a few minutes each week dissecting and discussing some of the marketing campaigns that have come to his attention. And if you’d like to steer him towards one that you’ve noticed, you can e-mail him on cherryflava@gmail.com. The Ad Feature can be heard every Wednesday, just before the 8am news Bulletin.
11TH MARCH 2009
Insights:
The recession appears to have forced many companies to re-hash old adverts or cut them down to such levels that they no longer make sense – assuming they made any sense in the first place.
HOT: The new MTN 2010 TV ad.
NOT: The Silversands Poker Dolph Lungren ad
4TH MARCH 2009
Insights:
The recent rulings that have been made by the ASA regarding advertising complaints that have been sent their way via the 'blue-rinse brigade'.
HOT this week: The ANC have a TV ad
It's hot not because it's creatively good or well produced, but because I've noticed a clever marketing move from the party which means somebody over there is at least thinking strategically.
NOT this week:
There seems to be an increase in the number of 'Brand Power - helping you buy better' ads. I really hope people know that these are paid for little inserts designed to come across like an unprompted plug from a celeb. Not cool at all.
