Author: Jim Collins

Synopsis: In Jim Collins’ previous books, “Built to Last” and “Good to Great”, he identifies great companies and the reasons why. Some of those profiled are no longer great, some no longer exist.

Collins says, “The danger is, that like human beings companies can look healthy on the outside with a cancer-like disease growing on the inside. But unlike a cancer, with companies the disease is largely self-inflicted.”

How the Mighty Fall is a description of a research project undertaken by Collins and his team to answer a set of very important questions: Are there clearly distinguishable stages of decline, and if there are, how can you spot them early? Can you reverse the decline and if so how? And, is there a point of no return?

The result is a five stage model of decline, complete with indicators and the constant reiteration of the emergent fact, “decline is not inevitable and is reversible.”

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