Streaming issues? Report here
John Maytham 2019 1500 BW John Maytham 2019 1500 BW
Afternoon Drive with John Maytham
15:00 - 18:00
volume_up
volume_mute

Up Next: The Money Show with Bruce Whitfield
See full line-up
Afternoon Drive with John Maytham
15:00 - 18:00
Home
arrow_forward
Lifestyle
fiber_manual_record
Entertainment
fiber_manual_record
Business

Technobyte: What makes Lego toys so successful online

23 October 2017 12:36 PM
Tags:
Digital technology
Communication technologies
Technobyte
disruptive technology

Lego shares what makes its social media campaign so successful, Fitbit Ionic watch review and DeepMind’s massive leap in AI.

When Lars Silberbauer walked through the doors of LEGO in 2011 as the new social media strategist, they didn't even have a Facebook page.

Today LEGO has well over 12 million followers on Facebook and more than three million on YouTube where they've just knocked up five billion lifetime views.

The big idea behind their social media campaigns is to leave the thinking to their fans. He says the creative power of the crowd is infinitely greater.

www.bcxdisrupt.com

Fitbit has taken a giant leap forward with the latest fitness device the Ionic. It features a built in GPS, continuous heart tracking, wireless and Bluetooth functionality and the new watch can now store music.

The watch is stylish and can now be paired to wireless headsets enabling a user to get real time guidance almost like a “personal trainer in your ears”. The watch has a 3-4 day battery life and is also water resistant.

www.fitbit.com

AlphaGo Zero is the latest evolution of AlphaGo, the first computer program to defeat a world champion at the ancient Chinese game of Go. Zero is even more powerful and is arguably the strongest Go player in history. Previous versions of AlphaGo initially trained on thousands of human amateur and professional games to learn how to play Go.

AlphaGo Zero skips this step and learns to play simply by playing games against itself, starting from completely random play. In doing so, it quickly surpassed human level of play and defeated the previously published champion-defeating version of AlphaGo by 100 games to 0.

deepmind.com


This article first appeared on 702 : Technobyte: What makes Lego toys so successful online


23 October 2017 12:36 PM
Tags:
Digital technology
Communication technologies
Technobyte
disruptive technology

More from Lifestyle

African-bush-elephant-safari-drive-tourism-Kruger-National-Park-Sanparks-123rf

Overnight accommodation to gradually reopen from 14 August, says SANParks

5 August 2020 3:25 PM

SANParks says national parks will reopen for overnight stays from next week Friday onwards.

Share this:
Read More arrow_forward

Red wine white woman female funny reaction 123rf 123rflifestyle

Alcohol industry 'optimistic' that sales prohibition will soon be lifted

5 August 2020 1:15 PM

"If allowed to trade, we can’t be on the edge of our seats every time that the President is about to speak," pleads Kurt Moore.

Share this:
Read More arrow_forward

Samsung  Galaxy S6 Edge smartphone 123rf 123rfbusiness

Get cash for your old Samsung, iPhone. Flip Phone collects, pays out instantly

5 August 2020 11:59 AM

You can also buy inexpensive, certified pre-owned phones. Kieno Kammies talks to Flip Phone founder Conor Copas.

Share this:
Read More arrow_forward

Beer draught lager craft 123rf 123rflifestyle 123rfbusiness

Easy steps to making craft beer quickly, safely and legally at home

5 August 2020 8:58 AM

Breweries in SA can't sell beer but they can sell wort, a key part of the normal beer-making process. Here's how it works.

Share this:
Read More arrow_forward

nike-adpng

[WATCH] Why Nike's new tv advert is 'absolutely extraordinary'

4 August 2020 8:09 PM

Nike's hit the mark, again, with its latest tv ad campaign. Branding expert Andy Rice awards it this week's hero's rating.

Share this:
Read More arrow_forward

black-family-house-for-sale-sold-property-household-investment-bond-rent-123rf

Digital mortgage originator Mortgage Me ensures you get the lowest interest rate

4 August 2020 12:59 PM

Everything is done electronically – you never have to leave your home, says Mortgage Me’s Andrea Tucker.

Share this:
Read More arrow_forward

Ferrari

I collect cars. I’m a big Aston Martin and Ferrari guy - Vusi Thembekwayo

3 August 2020 8:06 PM

Bruce Whitfield interviews Vusi Thembekwayo about his attitude to money (hopes and fears, successes and failures, etc.).

Share this:
Read More arrow_forward

gay-couple-parents-baby-interracial-relationship-family-adoption-surrogacy-123rf

How to gain a sense of purpose and spark 'outrageous achievement'

3 August 2020 7:36 PM

"When your thoughts are centred around the meaning of your life, you unleash immeasurable power,” says author Richard Wright.

Share this:
Read More arrow_forward

fuel-tank-petrol-car-motorist-driving-driver-refuelling-123rf

Here's how much more you'll be paying for fuel come Wednesday

3 August 2020 3:43 PM

South African fuel prices are set to rise on Wednesday, the Department of Energy and Mineral Resources has confirmed.

Share this:
Read More arrow_forward

brutal-school-ties-book-coverpng

Sam Cowen: Book on Parktown Boys abuse uncovers horror caused by code of silence

2 August 2020 12:18 PM

Broadcaster and author Sam Cowen says her book 'Brutal School Ties' is a story about the devastating impact of a code of silence.

Share this:
Read More arrow_forward

More from Entertainment

kieno-on-arendsvlei-2-resized-pngpng

[WATCH] Kieno appears on 'Arendsvlei' and chats to his TV co-star Cantona James

22 July 2020 12:16 PM

CapeTalk host Kieno Kammies appeared on Afrikaans telenovela 'Arendsvlei' on Tuesday night and describes it as a captivating series.

Share this:
Read More arrow_forward

raphael-rowe-worlds-toughest-prisons-netflixjpg

Inmates are people before they're prisoners - Netflix doccie host Raphael Rowe

19 July 2020 2:16 PM

Investigative journo Raphael Rowe opens up about filming the fourth season of Netflix series 'Inside The World’s Toughest Prisons'.

Share this:
Read More arrow_forward

elize-cawood-facebookpng

Tributes pour in for veteran actress Elize Cawood: 'She was a national treasure'

18 July 2020 3:25 PM

Renowned South African actress Elize Cawood died on Saturday morning after battling with lung cancer.

Share this:
Read More arrow_forward

d27mzbcxcai9flkjpg

Jonathan Butler wants the world to draw strength from Mandela's legacy

18 July 2020 12:39 PM

Music icon Jonathan Butler has encouraged people to reflect on Nelson Mandela's words and legacy amid the ongoing fight for racial justice around globe.

Share this:
Read More arrow_forward

Person reading book or novel - lifestyle literature and stories 123rf

John Maytham's Weekly Book Review: 17 July 2020

17 July 2020 5:19 PM

CapeTalk host John Maytham shares his top book picks for the week.

Share this:
Read More arrow_forward

aubergine-restaurant-facebookjpg

Heart-wrenching Cape restaurant photos on social media show potential job losses

17 July 2020 10:15 AM

Covid-19 lockdown has brought the restaurant industry to its knees. They have taken to social media to highlight their plight.

Share this:
Read More arrow_forward

Missing Image Placeholder

'We can't just give up', Pieter-Dirk Uys gives his fans something to smile about

16 July 2020 4:34 PM

Satirist Pieter-Dirk Uys joins John Maytham to talk about his forthcoming live show being streamed online on Friday...

Share this:
Read More arrow_forward

carmen-alger-family-singing-videopng

[WATCH] Wonderful rendition of Smile by family apart in Cape Town and London

14 July 2020 1:06 PM

South African living in London, Carmen Alger posted the video on her Facebook page to share with friends and it has gone viral.

Share this:
Read More arrow_forward

160520DineoMoeketsi.jpg

'I spend extravagantly on shoes. I have various pairs of Christian Louboutin'

13 July 2020 8:15 PM

Arabile Gumede interviews actress Dineo Moeketsi (Langa) about her attitude to money and beliefs about it.

Share this:
Read More arrow_forward

200513-filming camera

Jason Staggie uncovers his family's ties with the notorious Hard Livings gang

13 July 2020 5:33 PM

Filmmaker and author Jason Staggie shares how his family was led into a life of crime in his documentary film 'Hard Livings'.

Share this:
Read More arrow_forward

More from Business

Red wine white woman female funny reaction 123rf 123rflifestyle

Alcohol industry 'optimistic' that sales prohibition will soon be lifted

5 August 2020 1:15 PM

"If allowed to trade, we can’t be on the edge of our seats every time that the President is about to speak," pleads Kurt Moore.

Share this:
Read More arrow_forward

premier-alan-winde-wearing-face-maskjpg

Premier Winde grilled about why consortium got big share of WC govt's PPE tender

5 August 2020 1:12 PM

Western Cape Premier Alan Winde has denied any suggestions that the provincial government awards its PPE contracts to suppliers with "access to power".

Share this:
Read More arrow_forward

Samsung  Galaxy S6 Edge smartphone 123rf 123rfbusiness

Get cash for your old Samsung, iPhone. Flip Phone collects, pays out instantly

5 August 2020 11:59 AM

You can also buy inexpensive, certified pre-owned phones. Kieno Kammies talks to Flip Phone founder Conor Copas.

Share this:
Read More arrow_forward

absajpg

Absa wins international award for its response to Covid-19

5 August 2020 11:38 AM

The bank is one of only six in the world to be recognised in this way for outstanding performance during the global health crisis.

Share this:
Read More arrow_forward

zoom-backdropjpg

CT businessman creates free-to-use Zoom backdrop in a bid to promote Mother City

5 August 2020 11:23 AM

Ditch the Golden Gate Bridge on Zoom! You can now spruce up your work-from-home backdrop while also putting Cape Town on the map.

Share this:
Read More arrow_forward

nike-adpng

[WATCH] Why Nike's new tv advert is 'absolutely extraordinary'

4 August 2020 8:09 PM

Nike's hit the mark, again, with its latest tv ad campaign. Branding expert Andy Rice awards it this week's hero's rating.

Share this:
Read More arrow_forward

tile-707888-1920jpg

Cashbuild acquires Pepkor's building company for just over R1b

4 August 2020 7:39 PM

'We still believe in the future of the economy' - CEO Werner de Jager explains why Cashbuild is taking on debt to clinch the deal.

Share this:
Read More arrow_forward

Serveusprotest_1352

Impact of divestment will be dire - we need govt action to restore trust in SA

4 August 2020 6:49 PM

'You have to wonder, where is leadership in our society now?' Bruce Whitfield interviews the CDE's Ann Bernstein.

Share this:
Read More arrow_forward

matshela-koko-ewn-picjpg

Former Eskom exec Matshela Koko dismisses SIU moves as 'bad publicity stunt'

4 August 2020 5:09 PM

Former Eskom Group CEO Matshela Koko has scoffed at plans by Eskom and the Special Investigating Unit (SIU) to recoup almost R4 billion diverted illegally from the power utility.

Share this:
Read More arrow_forward

Surgical mask sanitiser gym fitness dumbell 123rf 123rfbusiness 123rflifestyle

Gyms employ 29 000 South Africans. They’re taking to the streets in desperation

4 August 2020 3:26 PM

"We have a 29-page set of world-class safety protocols. We want to get back!" pleads FitSA spokesperson Grant Austin.

Share this:
Read More arrow_forward