Streaming issues? Report here
Aubrey Masango 2019 BW Aubrey Masango 2019 BW
The Aubrey Masango Show
20:00 - 22:00
volume_up
volume_mute

Up Next: Best of CapeTalk
See full line-up
The Aubrey Masango Show
20:00 - 22:00
Home
arrow_forward
Business
fiber_manual_record
Politics
fiber_manual_record
Lifestyle

8 lessons to unlearning racial prejudice and unconscious bias for corporate SA

15 July 2020 12:23 PM
Tags:
corporate SA
racial prejudice
unconcious bais
Ian Fuhr
The Hatch Foundation

Entrpreneur and founder of The Hatch Foundation Ian Fuhr shares some advice for corporate SA that applies to us all

Entrepreneur Ian Fuhr, the founder of the Sorbet Group of beauty stores, and The Hatch Institute, believes ending racism in business is an economic imperative.

Fuhr shares some advice for corporate SA that applies to us all in his opinion piece in The Business Day.

He talks to Refilwe Mloto and says throughout his career he has been involved in race relations and how to undo the unconscious bias and prejudice so many carry.

I believe racial polarisation is the single biggest problem that we face in South Africa today.

Ian Fuhr, Founder - Sorbet Group and The Hatch Institute

He acknowledges that speaking out is a challenge as a white person in South Arica, but feels he must do so.

It's difficult for white people because you have to build credibility to talk about race-based stuff...because it is easy for black people to say, it's easy for you to say this because you are white and privileged.

Ian Fuhr, Founder - Sorbet Group and The Hatch Institute

While he has worked in the area of race relations for many years, he says he has never pushed the limits, which is what he is starting to now do.

Change can only happen in a place of discomfort

I've now started to deal with those uncomfortable conversations and issues around race that we need to have around race in South Africa if we are going to move forward.

Ian Fuhr, Founder - Sorbet Group and The Hatch Institute

Too many people say forget about the past, he adds.

Too many say why don't we move on, I'm so tired of hearing about apartheid...but in actual fact, we can't move on until such time as we fully understand our own biases and how we were raised and the prejudices that we have.

Ian Fuhr, Founder - Sorbet Group and The Hatch Institute

Face your unconscious bias

He says everyone has what is termed 'unconscious bias' and it is part of human nature.

The sooner we learn to understand it and deal with it, the sooner we will be able to redress the problems of the past and hopefully find some commonality going forward.

Ian Fuhr, Founder - Sorbet Group and The Hatch Institute

Understand systemic racism and accept white privilege, redress past wrongs

Unconscious bias, understanding systemic racism, accepting white privilege, and redressing past wrongs are all interwoven he says.

They are all interwoven and it is high time that white people acknowledge their white privilege...Every single white person in South Africa has benefited from our past in one way or another.

Ian Fuhr, Founder - Sorbet Group and The Hatch Institute

White privilege is a fact of life, it is not something that was made up. It's real and it has been for many, many years.

Ian Fuhr, Founder - Sorbet Group and The Hatch Institute

How does he counter arguments that there is black privilege created by those people enriching themselves in the country, asks Refilwe.

Fuhr says this argument usually comes up in relation to corruption.

But it's not about race. Race and corruption are two very different things. Corruption is more about power and who's holding the power, whereas race is a different issue altogether.

Ian Fuhr, Founder - Sorbet Group and The Hatch Institute

The apartheid government was also highly corrupt, he adds.

In fact, they stole a whole country away from black people.

Ian Fuhr, Founder - Sorbet Group and The Hatch Institute

He says all governments are corrupt and does not feel the argument that the current government has been involved in massive corruption negates the need to acknowledge and deal with white privilege.

But it does not take away from the fact that whites are still privileged in this country, even today.

Ian Fuhr, Founder - Sorbet Group and The Hatch Institute

Fuhr says this does put the responsibility on white people to face these issues.

A lot of it is unconscious. We don't intentionally go out to be racist.

Ian Fuhr, Founder - Sorbet Group and The Hatch Institute

We also need to understand the difference between racism and discrimination and prejudice, he says.

Prejudice is a prejudgement about a certain type of people, discrimination is acting on those prejudices, and racism is when you have the power to control the discrimination.

Ian Fuhr, Founder - Sorbet Group and The Hatch Institute

People before profits

Fuhr writes about the importance of 'people before profits', saying the Covid-19 pandemic highlighted the existing enormous inequality in society.

We have to look at how capitalism and individual greed has taken control of our lives throughout the world but is exacerbated in this country becaue of the huge income gap between the top and the bottom, and so we have to show companies they cannot just focus on narrow profit objectives.

Ian Fuhr, Founder - Sorbet Group and The Hatch Institute

He says at this time people should not be retrenched.

How do we rebuild the country when potentially half of the people are unemployed?

Ian Fuhr, Founder - Sorbet Group and The Hatch Institute

He says he understands smaller businesses often have no choice, but he urges bigger businesses to avoid getting rid of staff if they have the reserves to avoid it.

Things need to change

The new world post the pandemic will have to have a far more human face. People have been treated more like cost burdens than assets in companies...there is not much difference between a person and a pencil.

Ian Fuhr, Founder - Sorbet Group and The Hatch Institute

SA requires a new breed of culture-driven business leaders

The culture of business needs to shift and we need 'a new breed of leaders', what he terms 'culture-driven leaders.'

It can no longer just be about building profits, but rather about people and creating a sense of belonging, he adds and that is the aim of The Hatch Institute.

Listen to Ian Fuhr's insightful learnings in the interview below:


15 July 2020 12:23 PM
Tags:
corporate SA
racial prejudice
unconcious bais
Ian Fuhr
The Hatch Foundation

More from Business

performance-3202707-1920jpg

Nigerian Afrobeats star aims to raise $20m to fund the continent's musicians

6 August 2020 9:03 PM

'Mr Eazi' launched the Africa Music Fund to support the continent's creative talent. Bruce Whitfield interviews Lee Kasumba.

Share this:
Read More arrow_forward

oranges-1117628-1920jpg

Good news for local citrus industry: Bumper season expected for US exports

6 August 2020 8:38 PM

Justin Chadwick (Citrus Growers' Association) says it's all thanks to the perceived immune-boosting attraction of Vitamin C.

Share this:
Read More arrow_forward

liquor-store-sales-wine-champagne-mmc-brut-bubbly-alcohol-booze-drinking-123rf

Former Shoprite CEO joins court battle against alcohol ban - Govt is too slow!

6 August 2020 7:36 PM

Bruce Whitfield interviews Whitey Basson, who believes it's just not good enough for govt to say ban will be lifted but not when.

Share this:
Read More arrow_forward

MTN-cellphone-network-service-provider-data-airtime-calls-123rf

MTN to quit Middle East to focus on Africa

6 August 2020 6:55 PM

Bruce Whitfield talks to MTN CFO Ralph Mupita about the reasons for the move and the company's huge profit increase.

Share this:
Read More arrow_forward

20200425ndzonlevel4jpg

Despairing wine farmers to battle Nkosazana Dlamini Zuma in court on 18 August

6 August 2020 2:30 PM

"It’s not rational to allow packed taxis, but not a glass of wine in a controlled environment," says Francois Rossouw.

Share this:
Read More arrow_forward

samsungjpg

In the market for a new cellphone? Here's one that costs as much as a used car!

6 August 2020 12:32 PM

Samsung's latest offering, the Galaxy Note20 smartphone, goes on sale in South Africa on 21 August as Kieno Kammies finds out...

Share this:
Read More arrow_forward

scz-0623jpg

Bantu Holomisa has an idea to remove ANC 'thieves' from power before 2024

6 August 2020 9:36 AM

"If I was President Cyril Ramaphosa, I would take these suggestions seriously," says the UDM leader Bantu Holomisa.

Share this:
Read More arrow_forward

afrika-tikkunjpg

SA needs 'the Madiba compassion' more than ever now, says Afrika Tikkun CEO

5 August 2020 8:54 PM

Marc Lubner on the NGO's programmes for young South Africans and how working with Nelson Mandela inspired his life's work.

Share this:
Read More arrow_forward

car insurance short-term cover 123rfbusiness 123rflifestyle 123rf

Why it's a bad idea to ditch or downgrade your car insurance to save on costs

5 August 2020 8:21 PM

Involved in an accident you didn't cause? Third party claims don't pay out much. Wendy Knowler shares one driver's horror story.

Share this:
Read More arrow_forward

liberty-ceo-david-munrojpg

Liberty reports R2.2b loss amid pandemic, but 'capital ratio remains strong'

5 August 2020 7:53 PM

Liberty's David Munro tells The Money Show its R3b pandemic reserve shows the insurer 'truly living out its purpose'.

Share this:
Read More arrow_forward

More from Politics

liquor-store-sales-wine-champagne-mmc-brut-bubbly-alcohol-booze-drinking-123rf

Former Shoprite CEO joins court battle against alcohol ban - Govt is too slow!

6 August 2020 7:36 PM

Bruce Whitfield interviews Whitey Basson, who believes it's just not good enough for govt to say ban will be lifted but not when.

Share this:
Read More arrow_forward

Ronald Lamola

Lamola to lead new Cabinet committee aimed at tackling Covid tender corruption

6 August 2020 7:26 PM

Justice and Correctional Services Minister Ronald Lamola will chair a six-member Cabinet committee established to deal with alleged Covid-19 tender graft.

Share this:
Read More arrow_forward

20200425ndzonlevel4jpg

Despairing wine farmers to battle Nkosazana Dlamini Zuma in court on 18 August

6 August 2020 2:30 PM

"It’s not rational to allow packed taxis, but not a glass of wine in a controlled environment," says Francois Rossouw.

Share this:
Read More arrow_forward

Former Eskom CEO Brian Molefe

A R3.8bn civil claim against a 'rouge gallery', but no criminal charges yet...?

6 August 2020 2:16 PM

Eskom and the SIU want to recoup R3.8 billion lost to corruption from former Eskom execs and members of the Gupta family.

Share this:
Read More arrow_forward

cyril-acejpg

'Arrest Ace Magashule – and 1 or 2 others – then things will move fast'

6 August 2020 1:01 PM

“This is good stuff,” says Wayne Duvenage about the halting of pension payouts to government employees implicated in corruption.

Share this:
Read More arrow_forward

screengrab-of-joe-biden-from-trump-campaign-video-twitterpng

Trump campaign ad shows fake doctored images of Biden painting him as dejected

6 August 2020 10:43 AM

The Trump Campaign released a new ad endorsed by Donald Trump showing opponent Joe Biden looking alone and dejected.

Share this:
Read More arrow_forward

scz-0623jpg

Bantu Holomisa has an idea to remove ANC 'thieves' from power before 2024

6 August 2020 9:36 AM

"If I was President Cyril Ramaphosa, I would take these suggestions seriously," says the UDM leader Bantu Holomisa.

Share this:
Read More arrow_forward

Covid-19-PPE-personal-protective-equipment-gloves-mask-glasses-healthcare-123rf

PPE corruption: Mboweni must issue Treasury instruction for open tenders, say DA

6 August 2020 9:00 AM

DA Finance Shadow Minister Geordin Hill-Lewis says both the DA and Cosatu warned govt as early as May that graft was inevitable.

Share this:
Read More arrow_forward

Red wine white woman female funny reaction 123rf 123rflifestyle

Alcohol industry 'optimistic' that sales prohibition will soon be lifted

5 August 2020 1:15 PM

"If allowed to trade, we can’t be on the edge of our seats every time that the President is about to speak," pleads Kurt Moore.

Share this:
Read More arrow_forward

Alcohol gender-based violence gbv 123rf 123rflifestyle domestic abuse

How to change boys' perception of what it means to be 'a real man'

5 August 2020 9:52 AM

Refilwe speaks to professors Malose Langa and Kopano Ratele about masculinity and raising upstanding men.

Share this:
Read More arrow_forward

More from Lifestyle

table-mountain-lit-red-lightsared-campaign-twitterjpg

[PICS & VIDS] Mother City spotlights plight of live events industry #lightSARed

6 August 2020 11:12 AM

The industry has been hard hit by the Covid-19 pandemic lockdown and it does not look like the end is in sight anytime soon.

Share this:
Read More arrow_forward

car insurance short-term cover 123rfbusiness 123rflifestyle 123rf

Why it's a bad idea to ditch or downgrade your car insurance to save on costs

5 August 2020 8:21 PM

Involved in an accident you didn't cause? Third party claims don't pay out much. Wendy Knowler shares one driver's horror story.

Share this:
Read More arrow_forward

African-bush-elephant-safari-drive-tourism-Kruger-National-Park-Sanparks-123rf

Overnight accommodation to gradually reopen from 14 August, says SANParks

5 August 2020 3:25 PM

SANParks says national parks will reopen for overnight stays from next week Friday onwards.

Share this:
Read More arrow_forward

Red wine white woman female funny reaction 123rf 123rflifestyle

Alcohol industry 'optimistic' that sales prohibition will soon be lifted

5 August 2020 1:15 PM

"If allowed to trade, we can’t be on the edge of our seats every time that the President is about to speak," pleads Kurt Moore.

Share this:
Read More arrow_forward

Samsung  Galaxy S6 Edge smartphone 123rf 123rfbusiness

Get cash for your old Samsung, iPhone. Flip Phone collects, pays out instantly

5 August 2020 11:59 AM

You can also buy inexpensive, certified pre-owned phones. Kieno Kammies talks to Flip Phone founder Conor Copas.

Share this:
Read More arrow_forward

Beer draught lager craft 123rf 123rflifestyle 123rfbusiness

Easy steps to making craft beer quickly, safely and legally at home

5 August 2020 8:58 AM

Breweries in SA can't sell beer but they can sell wort, a key part of the normal beer-making process. Here's how it works.

Share this:
Read More arrow_forward

nike-adpng

[WATCH] Why Nike's new tv advert is 'absolutely extraordinary'

4 August 2020 8:09 PM

Nike's hit the mark, again, with its latest tv ad campaign. Branding expert Andy Rice awards it this week's hero's rating.

Share this:
Read More arrow_forward

black-family-house-for-sale-sold-property-household-investment-bond-rent-123rf

Digital mortgage originator Mortgage Me ensures you get the lowest interest rate

4 August 2020 12:59 PM

Everything is done electronically – you never have to leave your home, says Mortgage Me’s Andrea Tucker.

Share this:
Read More arrow_forward

Ferrari

I collect cars. I’m a big Aston Martin and Ferrari guy - Vusi Thembekwayo

3 August 2020 8:06 PM

Bruce Whitfield interviews Vusi Thembekwayo about his attitude to money (hopes and fears, successes and failures, etc.).

Share this:
Read More arrow_forward

gay-couple-parents-baby-interracial-relationship-family-adoption-surrogacy-123rf

How to gain a sense of purpose and spark 'outrageous achievement'

3 August 2020 7:36 PM

"When your thoughts are centred around the meaning of your life, you unleash immeasurable power,” says author Richard Wright.

Share this:
Read More arrow_forward