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Opinion

My Kreepy Teacher: How Kreepy Krauly's parody of My Octopus Teacher went viral

21 September 2020 7:24 PM
Tags:
Marketing
The Money Show
Bruce Whitfield
Advertising
Viral
branding
Mike Sharman
VIRAL VIDEOS
My Octopus Teacher
My Kreepy Teacher
Kreepy Krauly
Retroviral

Bruce Whitfield interviews the brains behind the hysterical parody of the smash-hit Netflix documentary “My Octopus Teacher”.

Kreepy Krauly has hilariously parodied the smash-hit Netflix documentary “My Octopus Teacher”, produced by South African Craig Foster.

In “My Octopus Teacher”, Forster documents a year he spent with a wild octopus and their “unusual” friendship.

My Kreepy Teacher - the hysterical parody – is an epic piece of branded content done for Kreepy Krauly (pool cleaner) by Mike Sharman, cofounder at Retroviral, an agency specialising in making brands go viral.


Related articles:


Watch the parody below:

Arabile Gumede (in for The Money Show’s Bruce Whitfield) interviewed Sharman about how the brand project went viral.

My Octopus Teacher gave us a perfect opportunity… We put it to the client and shot it on Saturday… We’ve reached close to the million-mark [views] …

Mike Sharman, cofounder - Retroviral

… he does that dry, Capetonian accents so perfectly! …

Mike Sharman, cofounder - Retroviral

We have a really diverse group of employees… We talk about scandals… We’ve been on the receiving end… There’s a lot of potential for negativity…

Mike Sharman, cofounder - Retroviral

Authenticity sells…

Mike Sharman, cofounder - Retroviral

As a white dude, it’s important for me to ask team members who aren’t white, 'Is this just me, or do you guys find it funny as well?'…

Mike Sharman, cofounder - Retroviral

Listen to the interview in the audio below.


21 September 2020 7:24 PM
Tags:
Marketing
The Money Show
Bruce Whitfield
Advertising
Viral
branding
Mike Sharman
VIRAL VIDEOS
My Octopus Teacher
My Kreepy Teacher
Kreepy Krauly
Retroviral

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