Streaming issues? Report here
CapeTalk logo 2017 1500 x 1500 CapeTalk logo 2017 1500 x 1500
Best of CapeTalk
00:00 - 03:00
volume_up
volume_mute

Up Next: Weekend Early
See full line-up
Best of CapeTalk
00:00 - 03:00
Home
arrow_forward
World
fiber_manual_record
Entertainment

Here today, gone tomorrow...Twitter launches new 24 hour 'Fleets'

18 November 2020 2:12 PM
Tags:
Twitter
Social media
Fleets

Comms expert Nazareen Ebrahim guides CapeTalk's Lester Kiewit through the ins and outs of Twitter's latest feature, the 'Fleet'.

Social media platform Twitter has rolled out its latest feature.

The microblogging and social networking site has launched 'Fleets' - Tweets which automatically disappear after 24 hours.

CapeTalk's Lester Kiewit got the lowdown from communication and media expert Nazareen Ebrahim.

Ebrahim says multimedia messaging app SnapChat paved the way for this type of content:

Having a limited period of time of the lifespan of a particular piece of content that someone's put out.

Nazareen Ebrahim, Communications & Media Specialist/CEO - Socially Acceptable

That duration has given people a new lease of life on how they story tell their way every day.

Nazareen Ebrahim, Communications & Media Specialist/CEO - Socially Acceptable

If social media networks are not innovating, they are replicating.

Nazareen Ebrahim, Communications & Media Specialist/CEO - Socially Acceptable

But according to Ebrahim, not everyone's on board with the new feature:

I think everyone I've seen online and in the community itself of digital marketers putting their heads in their hands and saying 'why, why are you doing this?'

Nazareen Ebrahim, Communications & Media Specialist/CEO - Socially Acceptable

So why IS Twitter doing this?

They want to give people a space, the lurkers of the online world, who watch but don't say anything for fear of being flamed...

Nazareen Ebrahim, Communications & Media Specialist/CEO - Socially Acceptable

Click below to find out how to send a Fleet on Twitter:


18 November 2020 2:12 PM
Tags:
Twitter
Social media
Fleets

More from World

monica-lennonjpg

Scotland is making tampons and pads free. Meet the woman who made it possible

26 November 2020 5:55 PM

Member of the Scottish Parliament Monica Lennon has successfully led the campaign to make period products freely available to all in Scotland.

Share this:
Read More arrow_forward

diego-maradona2jpg

Football legend Diego Maradona dies at age of 60

25 November 2020 8:48 PM

The Argentinian World Cup winner suffered a heart attack at his home in Buenos Aires.

Share this:
Read More arrow_forward

leonistajpg

Local brewer of agave spirits aiming to change SA culture around tequila

25 November 2020 7:56 PM

Leonista's made from agave grown in the Karoo. The spirit you get from it is unique and high energy says founder Sarah Kennan.

Share this:
Read More arrow_forward

vineyard-sunrisejpg

Boosting wine tourism: Netflix film to star Cape Winelands as travel destination

24 November 2020 8:43 PM

Think what a film like A Good Year did for Provence! Writer/director Richard Truter talks about development of Another Tomorrow.

Share this:
Read More arrow_forward

Lewis-Hamilton

Sir Lewis Hamilton? Boris Johnson reportedly backs knighthood for F1 champion

23 November 2020 2:12 PM

The UK Prime Minister has apparently supported calls for Lewis Hamilton to be knighted after making history last week.

Share this:
Read More arrow_forward

Sad tired santa claus father christmas 123rf

It’s 2020, so New York unveils a bare, sad looking Rockefeller Christmas tree

19 November 2020 11:44 AM

"The Rockefeller Center Christmas Tree, ladies and gentlemen! Let’s give 2020 a round of applause," quips New Yorker Liam Stack.

Share this:
Read More arrow_forward

Video screengrab Vogue YouTube Channel Harry Styles

[PHOTOS] Pop star Harry Styles in dress for Vogue challenges gender stereotypes

19 November 2020 10:39 AM

Social media has had strong feelings about Styles's Vogue cover photo wearing a beautiful dress.

Share this:
Read More arrow_forward

Critical-care-ICU-hospital-patient-doctor-ventilator-Covid19-health-worker-123rf

[WATCH] 'They die, gasping for air, saying Covid-19 isn’t real'

19 November 2020 10:21 AM

A traumatised nurse explains how some hospitalised Covid-19 patients cling – to the death – to the belief it’s all a hoax.

Share this:
Read More arrow_forward

Dolly Parton wide 123rf

Dolly Parton partly funded Moderna’s 94.5% effective Covid-19 vaccine

18 November 2020 10:26 AM

The country music legend-of-legends donated more than R15 million towards the development of the effective Covid-19 vaccine.

Share this:
Read More arrow_forward

jmjpg

[LISTEN] John Maytham issues R10 000 bet to Trump supporter live on air

17 November 2020 4:50 PM

The broadcaster was responding to a message in which the listener claimed Donald Trump would be sworn in as president in January.

Share this:
Read More arrow_forward

More from Entertainment

what-a-life-sho-madjozi-mixtape

Tsonga rap star Sho Madjozi says her new mixtape 'What A Life' is a celebration

27 November 2020 7:14 PM

South African rapper and rising star Sho Madjozi has released her highly-anticipated new mixtape 'What A Life'.

Share this:
Read More arrow_forward

Drive-in cinema 123rf 123rfbusiness 123rflifestyle

Ster-Kinekor opens drive-in theatre in Cape Town at the V&A Waterfront

25 November 2020 1:09 PM

From the comfort and safety of your car - watch Nicolas Cage use Jiu-Jitsu on aliens on a state-of-the-art LED screen.

Share this:
Read More arrow_forward

vineyard-sunrisejpg

Boosting wine tourism: Netflix film to star Cape Winelands as travel destination

24 November 2020 8:43 PM

Think what a film like A Good Year did for Provence! Writer/director Richard Truter talks about development of Another Tomorrow.

Share this:
Read More arrow_forward

Renaldo Schwarp-Skeef documentary

Locally produced queer doccie film "Skeef" makes Showmax debut

22 November 2020 12:42 PM

The documentary "Skeef", directed by broadcaster Renaldo Schwarp, will be available to stream on Showmax from Monday 23 November.

Share this:
Read More arrow_forward

john-maytham-readspng

John Maytham's Weekly Book Review: 20 November 2020

20 November 2020 5:56 PM

Afternoon Drive host John Maytham shares his top book picks for the week.

Share this:
Read More arrow_forward

instajpg

[BREAKING NEWS] Kwaito star Mshoza passed away

19 November 2020 12:15 PM

Kwaito star Nomasonto Maswanganyi – known as Mshoza - has died. May she rest in peace.

Share this:
Read More arrow_forward

Video screengrab Vogue YouTube Channel Harry Styles

[PHOTOS] Pop star Harry Styles in dress for Vogue challenges gender stereotypes

19 November 2020 10:39 AM

Social media has had strong feelings about Styles's Vogue cover photo wearing a beautiful dress.

Share this:
Read More arrow_forward

john-maytham-tussen-ons-5jpg

John Maytham makes guest appearance on TV talk show Tussen Ons

18 November 2020 11:02 AM

He's always on-air and sometimes on stage, but it's very seldom that we catch a glimpse of radio veteran John Maytham on our TV screens.

Share this:
Read More arrow_forward

BushiriinAlex0943

Bushiris forfeit both bail and SA residency if they are a no show in court

17 November 2020 11:07 AM

Hawks' Colonel Katlego Mogale says if they aren't in court on 19 November, a red alert will be sent to Interpol.

Share this:
Read More arrow_forward

phumzile-sitolepng

It's been a rollercoaster - SA actor Phumzile Sitole on her new 'Star Trek' role

16 November 2020 3:21 PM

South African actress Phumzile Sitole landed a new role in season three of Star Trek Discovery as Captain Ndoye.

Share this:
Read More arrow_forward