Eastern Cape cops attacked after confiscating over 300 litres of illegal brew
Contract nurses facing exploitation while agencies get rich, says union Denosa
Groote Schuur anaesthesiologist explains how medical oxygen is made
DA wants alcohol ban urgently lifted after SAB cancels another R2.5bn investment
Cape Town wants SA govt to change the lockdown curfew to 11pm
Govt again 'letting poor down, badly, callously, obscenely' says John Maytham
Economy in 2021: 'Expect a better year for South African assets'
Retirement funds in SA are changing – new laws come into effect on 1 March 2021
Germany Covid-19 death rate now higher than US - considers 'mega lockdown'
Emma Sadleir: Beware of the risks before naming and shaming perpetrators online
Strained love relationships during Covid? Try to hang in there advises therapist
John Maytham's Book Reviews: 15 January 2021
Rachel Kolisi has Covid-19. It is taking a toll on the kids, says Siya
Jurie Roux ordered to pay back R37m ‘misappropriated’ from Stellenbosch Uni
'What a moment of joy!' Siya pays surprise visit to fire-ravaged Masiphumelele
DJ Fresh and Euphonik step down from 947 and other public gigs amid rape case
DJ Fresh and Euphonik silent on 'drugging and raping' allegations
Welshman offers local govt £50m reward to find fortune he tossed on rubbish dump
Covid-19 working from home spawns new virtual team-building trend
Chinese businesses and Namibian elites get rich illegally logging rosewood trees
Zimbabwe crisis: 'South Africa can intervene but solution lies with Zimbabweans'
Immigrants are net creators of jobs in South Africa, research confirms
'Disabled South Africans are sleeping on pavements outside Sassa offices'
Anoj Singh fails to testify at Zondo Commission - despite it being mandatory
Got a brand emergency? Call 'Ghostbusters for social media crises'
"To dare is to do"
That's entrepreneur and speaker Mike Stopforth's motto.
For his latest venture Stopforth (Cerebra CEO) teamed up with fellow-communicator Victor Dlamini to launch 48H, a social media crisis consultancy.
Brands often exacerbate the scale of an online emergency with a poor response, he says.
The first 48 hours are critical, hence the name of the venture.
Think of it as Ghostbusters for social media crises, quips Stopforth.
48H.co.za is filling a gap, Stopworth says in conversation with Bruce Whitfield on The Money Show.
I guess we were surprised that somebody else hadn't extended their existing offering into this space already, or seen the opportunity to provide a highly specialised ad hoc service to brands that found themselves in the midst of a crisis.
Mike Stopforth, Partner - 48H.co.za
The service will bring an objectivity and pragmatism to what is often a very emotional and complex situation, he says.
Part of the problem is that it happens at such a rapid pace and in such a public forum that brands feel obliged to respond sometimes in a way that they wouldn't respond normally.
Mike Stopforth, Partner - 48H.co.za
What we're realising is that the response of the organisation that's in the spotlight... is often more of a determinant of the scale of the crisis than the crisis itself.
Mike Stopforth, Partner - 48H.co.za
The response validates the claim!
Mike Stopforth, Partner - 48H.co.za
There's a lot of work to be done in those very early stages to get all the key stakeholders on board and make sure that everybody is speaking the same language... about what is deemed to be a brand emergency.
Mike Stopforth, Partner - 48H.co.za
The job of 48H is to ascertain the level of commercial risk and calibrate the response, Stopforth summarises.
For more information, take a listen:
This article first appeared on 702 : Got a brand emergency? Call 'Ghostbusters for social media crises'
More from Business
Economy in 2021: 'Expect a better year for South African assets'
An economist expects China growth at 9.5%, US money-printing, rising metal prices and trade- and current-account surpluses in SA.
Read More
Retirement funds in SA are changing – new laws come into effect on 1 March 2021
Bruce Whitfield asks personal finance advisor Warren Ingram to explain in detail the new laws affecting provident funds.
Read More
Germany Covid-19 death rate now higher than US - considers 'mega lockdown'
Germany has squandered its early success in restricting Covid-19, laments Deutsche Welle Correspondent Chelsey Dulaney.
Read More
Wine industry runs out of storage due to ban - R1.5b's worth could be lost
A new harvest is imminent and there's no more space for unsold wine. We have the highest stock level ever - Vinpro's Rico Basson
Read More
Don't fall for promises of high returns from latest investment scam, warns FSCA
A new scam is surfacing on Facebook and WhatsApp groups. The masterminds are even using the FSP number of a legitimate company.
Read More
'Thank you Mr President for not shutting us down, but we need more support!'
Loadshedding is another blow to the struggling restaurant industry. We need more relief says Grace Harding (Restaurant Collective)
Read More
Pick n Pay announces retirement of CEO credited with retailer's turnaround
Richard Brasher will be replaced by Netherlands-born Pieter Boone in April. A retail expert evaluates Brasher's performance.
Read More
Negotiations underway to bring back UIF Ters payments amid impact of second wave
Business and labour are pressing South Africa's government to introduce a new round of UIF Ters relief to mitigate the impact of the Level 3 lockdown.
Read More
Elon Musk threatens South Africa’s SKA telescope
Astronomers in South Africa are extremely unhappy about Elon Musk’s plans, says Jan Vermeulen of MyBroadband.co.za.
Read More
Prioritise drivers for vaccination against Covid-19 - National Taxi Alliance
It's a fact - minibus taxis are essential for the functioning of the economy. Lester Kiewit interviews Alpheus Mlalazi (NTA).
Read MoreMore from Local
Eastern Cape cops attacked after confiscating over 300 litres of illegal brew
Police officials in the small Eastern Cape town of Joubertina came under attack after seizing hundreds of litres of illegal brew.
Read More
Contract nurses facing exploitation while agencies get rich, says union Denosa
Nurses union Denosa says many nurses contracted for the Covid-19 response are being unfairly treated in terms of labour laws.
Read More
Groote Schuur anaesthesiologist explains how medical oxygen is made
Dr. Ross Hofmeyr, an anaesthesiologist at Groote Schuur Hospital, explains how medical oxygen is made.
Read More
'I was frightened' - Raphael Rowe describes being locked up at Brandvlei Prison
Journalist and ex-prisoner Raphael Rowe spent a week behind bars at the Brandvlei Prison for the new season of the docu-series, Inside the World’s Toughest Prisons.
Read More
DJ Fresh and Euphonik step down from 947 and other public gigs amid rape case
DJ Fresh and DJ Euphonik have been pulled off air on music station 947 after reaching an agreement with management at Primedia Broadcasting.
Read More
Naptosa questions need for school management teams to return on 25 January
With the reopening of schools postponed to 15 February 2021, teachers union Naptosa doesn't see the need for SMTs to come back so soon.
Read More
Govt again 'letting poor down, badly, callously, obscenely' says John Maytham
John Maytham vents about temporarily disabled people having to stand in long queues and getting water cannons fired at them.
Read More
[VIDEOS] Police spray Sassa grant queue in Bellville with water cannons
Journalist Saawmiet Moos in Belville describes people queuing for Sassa social grants sprayed with police water cannons.
Read More
'Eskom has again been grossly caught with their pants around their ankles'
Energy analyst Ted Blom says Eskom doesn't report the additional shedding of VLS clients totaling an over 4000-megawatt shortfall.
Read More
Can you get a new South African passport right now?
W Cape Home Affairs' Sam Plaatjies says no, but the department has the discretion to renew passports on a case-by-case basis.
Read More
Highlights