Streaming issues? Report here
Just the Hits generic CapeTalk Just the Hits generic CapeTalk
Just the Hits
10:00 - 11:00
volume_up
volume_mute

Up Next: Inside EWN
See full line-up
Just the Hits
10:00 - 11:00
Home
arrow_forward
Business
fiber_manual_record
Local

Got a brand emergency? Call 'Ghostbusters for social media crises'

2 December 2020 8:08 PM
Tags:
Social networks
Social media
The Money Show
Bruce Whitfield
Victor Dlamini
branding
communication
COVID-19
48H
Mike Stopforth
social media crisis consultancy
48H.co.za
online crisis
Cerebra

Well-known communicators Mike Stopforth and Victor Dlamini have partnered up to launch a 48-hour social media crisis consultancy.

"To dare is to do"

That's entrepreneur and speaker Mike Stopforth's motto.

For his latest venture Stopforth (Cerebra CEO) teamed up with fellow-communicator Victor Dlamini to launch 48H, a social media crisis consultancy.

Brands often exacerbate the scale of an online emergency with a poor response, he says.

The first 48 hours are critical, hence the name of the venture.

Think of it as Ghostbusters for social media crises, quips Stopforth.

© kongsak22/123rf.com

48H.co.za is filling a gap, Stopworth says in conversation with Bruce Whitfield on The Money Show.

I guess we were surprised that somebody else hadn't extended their existing offering into this space already, or seen the opportunity to provide a highly specialised ad hoc service to brands that found themselves in the midst of a crisis.

Mike Stopforth, Partner - 48H.co.za

The service will bring an objectivity and pragmatism to what is often a very emotional and complex situation, he says.

Part of the problem is that it happens at such a rapid pace and in such a public forum that brands feel obliged to respond sometimes in a way that they wouldn't respond normally.

Mike Stopforth, Partner - 48H.co.za

What we're realising is that the response of the organisation that's in the spotlight... is often more of a determinant of the scale of the crisis than the crisis itself.

Mike Stopforth, Partner - 48H.co.za

The response validates the claim!

Mike Stopforth, Partner - 48H.co.za

There's a lot of work to be done in those very early stages to get all the key stakeholders on board and make sure that everybody is speaking the same language... about what is deemed to be a brand emergency.

Mike Stopforth, Partner - 48H.co.za

The job of 48H is to ascertain the level of commercial risk and calibrate the response, Stopforth summarises.

For more information, take a listen:


This article first appeared on 702 : Got a brand emergency? Call 'Ghostbusters for social media crises'


2 December 2020 8:08 PM
Tags:
Social networks
Social media
The Money Show
Bruce Whitfield
Victor Dlamini
branding
communication
COVID-19
48H
Mike Stopforth
social media crisis consultancy
48H.co.za
online crisis
Cerebra

More from Business

JSE Johannesburg Stock Exchange 123rf 123rfbusiness

Economy in 2021: 'Expect a better year for South African assets'

15 January 2021 3:02 PM

An economist expects China growth at 9.5%, US money-printing, rising metal prices and trade- and current-account surpluses in SA.

Share this:
Read More arrow_forward

Funky hipster retired older mature couple 123rf 123rfbusiness retirement

Retirement funds in SA are changing – new laws come into effect on 1 March 2021

15 January 2021 1:23 PM

Bruce Whitfield asks personal finance advisor Warren Ingram to explain in detail the new laws affecting provident funds.

Share this:
Read More arrow_forward

Germany german flag covid-19 123rf pandemic 123rfworld

Germany Covid-19 death rate now higher than US - considers 'mega lockdown'

15 January 2021 11:33 AM

Germany has squandered its early success in restricting Covid-19, laments Deutsche Welle Correspondent Chelsey Dulaney.

Share this:
Read More arrow_forward

Pouring red wine from bottle into glass with wooden wine casks winemaking 123rf

Wine industry runs out of storage due to ban - R1.5b's worth could be lost

14 January 2021 9:06 PM

A new harvest is imminent and there's no more space for unsold wine. We have the highest stock level ever - Vinpro's Rico Basson

Share this:
Read More arrow_forward

scam-alertjpg

Don't fall for promises of high returns from latest investment scam, warns FSCA

14 January 2021 8:19 PM

A new scam is surfacing on Facebook and WhatsApp groups. The masterminds are even using the FSP number of a legitimate company.

Share this:
Read More arrow_forward

Restaurant with spaced table for Covid-19 social distancing

'Thank you Mr President for not shutting us down, but we need more support!'

14 January 2021 7:35 PM

Loadshedding is another blow to the struggling restaurant industry. We need more relief says Grace Harding (Restaurant Collective)

Share this:
Read More arrow_forward

pick-n-pay-storefrontjpg

Pick n Pay announces retirement of CEO credited with retailer's turnaround

14 January 2021 6:41 PM

Richard Brasher will be replaced by Netherlands-born Pieter Boone in April. A retail expert evaluates Brasher's performance.

Share this:
Read More arrow_forward

business-closed-company-support-entrepreneur-owner-economy-123rf

Negotiations underway to bring back UIF Ters payments amid impact of second wave

14 January 2021 4:56 PM

Business and labour are pressing South Africa's government to introduce a new round of UIF Ters relief to mitigate the impact of the Level 3 lockdown.

Share this:
Read More arrow_forward

Elon Musk on the cover of Newsweek 123rfbusiness 123rf 123rflifestyle

Elon Musk threatens South Africa’s SKA telescope

14 January 2021 2:42 PM

Astronomers in South Africa are extremely unhappy about Elon Musk’s plans, says Jan Vermeulen of MyBroadband.co.za.

Share this:
Read More arrow_forward

200629-taxijpg

Prioritise drivers for vaccination against Covid-19 - National Taxi Alliance

14 January 2021 1:19 PM

It's a fact - minibus taxis are essential for the functioning of the economy. Lester Kiewit interviews Alpheus Mlalazi (NTA).

Share this:
Read More arrow_forward

More from Local

illegal-brew-sapsjpg

Eastern Cape cops attacked after confiscating over 300 litres of illegal brew

17 January 2021 1:30 PM

Police officials in the small Eastern Cape town of Joubertina came under attack after seizing hundreds of litres of illegal brew.

Share this:
Read More arrow_forward

160215Nurses.jpg

Contract nurses facing exploitation while agencies get rich, says union Denosa

17 January 2021 1:00 PM

Nurses union Denosa says many nurses contracted for the Covid-19 response are being unfairly treated in terms of labour laws.

Share this:
Read More arrow_forward

medical oxygen flow meter shows cylinder tank hospital healthcare 123rf

Groote Schuur anaesthesiologist explains how medical oxygen is made

17 January 2021 9:05 AM

Dr. Ross Hofmeyr, an anaesthesiologist at Groote Schuur Hospital, explains how medical oxygen is made.

Share this:
Read More arrow_forward

brandvlei-netflix-raphael-rowe-inside-the-worlds-toughest-prisonsjpg

'I was frightened' - Raphael Rowe describes being locked up at Brandvlei Prison

16 January 2021 3:52 PM

Journalist and ex-prisoner Raphael Rowe spent a week behind bars at the Brandvlei Prison for the new season of the docu-series, Inside the World’s Toughest Prisons.

Share this:
Read More arrow_forward

fresheuphonikpng

DJ Fresh and Euphonik step down from 947 and other public gigs amid rape case

16 January 2021 12:34 PM

DJ Fresh and DJ Euphonik have been pulled off air on music station 947 after reaching an agreement with management at Primedia Broadcasting.

Share this:
Read More arrow_forward

teacher face mask welcoming children back at school classroom Covid-19 123rf

Naptosa questions need for school management teams to return on 25 January

16 January 2021 9:20 AM

With the reopening of schools postponed to 15 February 2021, teachers union Naptosa doesn't see the need for SMTs to come back so soon.

Share this:
Read More arrow_forward

john-maytham-studio-commentpng

Govt again 'letting poor down, badly, callously, obscenely' says John Maytham

15 January 2021 4:29 PM

John Maytham vents about temporarily disabled people having to stand in long queues and getting water cannons fired at them.

Share this:
Read More arrow_forward

Police van SAPS

[VIDEOS] Police spray Sassa grant queue in Bellville with water cannons

15 January 2021 2:28 PM

Journalist Saawmiet Moos in Belville describes people queuing for Sassa social grants sprayed with police water cannons.

Share this:
Read More arrow_forward

Koeberg Nuclear Power Station 123rf 123rfbusiness

'Eskom has again been grossly caught with their pants around their ankles'

15 January 2021 1:29 PM

Energy analyst Ted Blom says Eskom doesn't report the additional shedding of VLS clients totaling an over 4000-megawatt shortfall.

Share this:
Read More arrow_forward

Man travel airport check-in boarding pass passport #123rflifestyle 123rf

Can you get a new South African passport right now?

15 January 2021 12:22 PM

W Cape Home Affairs' Sam Plaatjies says no, but the department has the discretion to renew passports on a case-by-case basis.

Share this:
Read More arrow_forward