Streaming issues? Report here
Kieno Kammies 2019 1500 BW Kieno Kammies 2019 1500 BW
Today with Kieno Kammies
09:00 - 12:00
volume_up
volume_mute

Up Next: The Midday Report with Lester Kiewit
See full line-up
Today with Kieno Kammies
09:00 - 12:00
Home
arrow_forward
Business
fiber_manual_record
Opinion
fiber_manual_record
Lifestyle

Does an emotive Sars advert make you feel better about paying tax?

23 February 2021 8:08 PM
Tags:
SARS
The Money Show
Bruce Whitfield
Tax
Advertising
branding
Sizakele Marutlulle
heroes and zeros
#YourTaxMatters

It's Budget day tomorrow and branding expert Sizakele Marutlulle chooses a topical campaign as her advertising hero of the week.

"Paying taxes is never wonderful; it's like buying funeral cover" says Sizakele Marutlulle on The Money Show's Heroes and Zeros slot.

Then why is this branding expert picking a campaign by the South African Revenue Service (Sars) as her advertising hero of the week?.

The Sars TV ad addresses the question: Why does paying tax matter?

A moving Covid-driven motivation then follows.

Image: Screengrab of #YourTaxMatters SARS TV campaign on YouTube

Marutlulle says the way the #YourTaxMatters campaign's been handled is refreshing.

All well and good, comments Bruce Whitfield, but the average tax payer is worried about the way their money is spent once it actually leaves the tax man and gets into government hands.

While acknowledging this point, Marutlulle is happy that brands linked to the state are starting to employ the art of persuasion.

You don't have that pedagogic 'thou shalt'. It's much more persuasive - you have a reflection of our lived experience as South Africans.

Sizakele Marutlulle, Branding expert

However I agree with you that what is missing... is 'here is what the elected officials are now doing with the money that they've been collecting from you'.

Sizakele Marutlulle, Branding expert

But here's a state-linked entity that understands that it exists to serve us.

Sizakele Marutlulle, Branding expert

Watch the ad for yourself again below:

Listen to Heroes and Zeros on The Money Show:




23 February 2021 8:08 PM
Tags:
SARS
The Money Show
Bruce Whitfield
Tax
Advertising
branding
Sizakele Marutlulle
heroes and zeros
#YourTaxMatters

More from Business

Sars plans to tax retirement funds if you leave SA, target offshore assets

24 February 2021 8:42 PM

The proposal to tax retirement fund members when no longer tax-resident in SA is not unreasonable, says Prof. Osman Mollagee.

Share this:
Read More arrow_forward

Med scheme covers chemo treatment but not weekly Covid test required by hospital

24 February 2021 7:39 PM

Consumer ninja Wendy Knowler follows up on the case of a patient who'd been paying his membership dues for more than 40 years.

Share this:
Read More arrow_forward

No tax increases: A 'good news' Budget but SA not out of the woods

24 February 2021 7:17 PM

'We owe a lot of people a lot of money' says Tito Mboweni. Wide-ranging reaction to Budget 2021 on The Money Show.

Share this:
Read More arrow_forward

Facebook and Australia, what it means for the rest of us

24 February 2021 7:15 PM

Will the deal with Australia help publishers around the world?

Share this:
Read More arrow_forward

Uber class action suit in SA: 'Drivers deserve employee rights', says law firm

24 February 2021 11:06 AM

Uber South Africa is facing a class-action lawsuit over the employment rights of drivers.

Share this:
Read More arrow_forward

'Kenya Airways said SAA is our role model! We want lots of government money!'

23 February 2021 9:00 PM

Kenya wants to nationalise the minority-privatised airline, providing a massive bailout. Bruce Whitfield interviews Dianna Games.

Share this:
Read More arrow_forward

Kumba Iron Ore reports record earnings: 'We're confident in terms of the future'

23 February 2021 7:18 PM

It's thanks to global demand and a quality product - The Money Show’s Bruce Whitfield interviews Kumba CEO Themba Mkhwanazi.

Share this:
Read More arrow_forward

Foreign investment boost of R1.6 billion for digital-only TymeBank

23 February 2021 6:38 PM

The opportunity is a game-changer for the fledgling SA bank. Bruce Whitfield interviews TymeBank CEO Tauriq Keraan.

Share this:
Read More arrow_forward

Pineapple leaf nappies and sanitary wear wins this innovative woman an award

23 February 2021 2:40 PM

Inners of Leafline products are made from a natural pineapple Leaf fibre called Pina Fibre making them environmentally friendly.

Share this:
Read More arrow_forward

Unemployment rises to 32.5%, 7.2 million South Africans without jobs - StatsSA

23 February 2021 1:46 PM

Statistician-General Risenga Maluleke says easing lockdown regs will allow people to move from non-economically active category.

Share this:
Read More arrow_forward

More from Opinion

A South African fraudster fleeced US Big Tech out of R620 million ($42 million)

22 February 2021 8:11 PM

Stephen Timm on his new book, "At Any Cost: The South African Fraudster Who Took the Tech World for More Than $40 million".

Share this:
Read More arrow_forward

We’re producing in the hopes we’ll see an uptick - Jack Black founder

22 February 2021 7:00 PM

The Money Show’s Bruce Whitfield asks Jack Black founder Ross McCulloch if he has any tips for Tito.

Share this:
Read More arrow_forward

Banks unwittingly employ criminals in rush to meet BEE targets - David Klatzow

19 February 2021 1:31 PM

"In the rush to employ people who meet racial requirements, you’re dropping your standards," says investigator Dr David Klatzow.

Share this:
Read More arrow_forward

Lawlessness in Cape Town: 'Gangs have infiltrated crime intelligence'

19 February 2021 10:56 AM

"Speak about Donkie Booysen; the whole community – apart from police – knows," says Willem Els (Institute of Security Studies).

Share this:
Read More arrow_forward

'Mboweni must remember revenue windfall means SA just in slightly smaller hole'

18 February 2021 7:40 PM

Tips for Tito: The Money Show interviews Ninety One's Nazmeera Moola ahead of the finance minister's Budget speech next week.

Share this:
Read More arrow_forward

'The Aussies are arrogant; it’s our turn! Host Lions in S Africa, or postpone'

18 February 2021 2:00 PM

Australia wants to host South Africa and the British Lions. "We must put pressure on them to postpone," pleads Wynand Claassen.

Share this:
Read More arrow_forward

Bheki Cele is having tea with Jacob Zuma at Nkandla

18 February 2021 12:26 PM

Lester Kiewit interviews EWN’s Nkosikhona Duma and political analyst Ralph Mathekga.

Share this:
Read More arrow_forward

We don’t understand the gravity of the profession – accounting student

18 February 2021 11:05 AM

"Medical students understand they have someone’s life in their hands," says a young accounting student in a stirring call.

Share this:
Read More arrow_forward

Should South Africa risk a trade-war with US by taxing Google, Facebook, etc?

17 February 2021 1:54 PM

"The French tried, and immediately the US retaliated with tariffs on their wine," warns Wally Horak. "You must satisfy the US."

Share this:
Read More arrow_forward

Eskom hikes by 15% on 1 April: 'We’re sucked dry. Time for an energy revolution'

17 February 2021 11:53 AM

"De Ruyter says he’s looking forward to doubling the tariff increase," says energy expert Ted Blom. "It's time to take Govt on!"

Share this:
Read More arrow_forward

More from Lifestyle

Sars plans to tax retirement funds if you leave SA, target offshore assets

24 February 2021 8:42 PM

The proposal to tax retirement fund members when no longer tax-resident in SA is not unreasonable, says Prof. Osman Mollagee.

Share this:
Read More arrow_forward

The pros and cons of lay-by purchases - #ConsumerTalk

24 February 2021 3:26 PM

Lay-by allows you to choose an item and then pay it off every month, interest-free, explains consumer journalist Wendy Knowler.

Share this:
Read More arrow_forward

'School Life Orientation plays a key role in pupils decision-making and success'

24 February 2021 8:48 AM

Western Cape Education Department Senior Curriculum Planner: Life Orientation/Life Skills Ismail Teladia talks to Refilwe Moloto.

Share this:
Read More arrow_forward

Pineapple leaf nappies and sanitary wear wins this innovative woman an award

23 February 2021 2:40 PM

Inners of Leafline products are made from a natural pineapple Leaf fibre called Pina Fibre making them environmentally friendly.

Share this:
Read More arrow_forward

A South African fraudster fleeced US Big Tech out of R620 million ($42 million)

22 February 2021 8:11 PM

Stephen Timm on his new book, "At Any Cost: The South African Fraudster Who Took the Tech World for More Than $40 million".

Share this:
Read More arrow_forward

Only 52% of South Africans willing to get Covid jab - survey

22 February 2021 1:02 PM

Andrea Rademeyer CEO & Founder of Ask Afrika discusses the results of the latest survey.

Share this:
Read More arrow_forward

Should body corporates relax maximum occupancy rules?

22 February 2021 11:53 AM

Sectional title specialist Marina Constas to weigh up the factors that need to be considered.

Share this:
Read More arrow_forward

Help sandwich drive keep Lavender Hill kids' tummy's full

22 February 2021 8:20 AM

Slices for Life has been helping feed children in the impoverished area of Lavender Hill in Cape Town since December.

Share this:
Read More arrow_forward

I have a purpose to fulfill - Burn survivor Itu Sekhu shares her inspiring story

21 February 2021 10:06 AM

Author and businesswoman Itumeleng Sekhu says she's using her life story to motivate others and encourage them to reach their full potential.

Share this:
Read More arrow_forward

[UPDATE] Lay's South Africa confirms Salt & Vinegar crisps are officially back!

20 February 2021 12:54 PM

A year after Lay's Salt & Vinegar was discontinued in SA, the flavour has made a comeback.

Share this:
Read More arrow_forward