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SA drinkers opted for cheaper beer brands - like Black Label - in 2020

1 March 2021 2:31 PM
Tags:
AB Inbev
SAB
Beer
Black Label
AB InBev Africa
Carling Black Label
SA drinkers

Carling Black Label benefited from a shift to more affordable booze brands last year, according to the latest AB InBev results.

The world's largest brewer, Anheuser-Busch InBev, took a big hit in 2020 due to South Africa's various alcohol bans.

While overall booze sales dropped significantly, the brewer says there was a significant move to more affordable beer brands.

As a result, Carling Black Label grew its market share significantly last year, according to Business Insider SA.

Business Insider SA editor Helena Wasserman says price-conscious drinkers took advantage of Black Label's 750ml returnable “quart” bottles.

They saw a shift in Black Label sales because people were more price-conscious they opted for those big returnable 750ml quart bottles.

Helena Wasserman, Editor - Business Insider SA

Black Label actually gained a lot of market share last year.

Helena Wasserman, Editor - Business Insider SA

The flavoured alcoholic beverages, those Brutal Fruit and Flying Fish brands, also outperformed.

Helena Wasserman, Editor - Business Insider SA

They [AB InBev] saw big sales slumps in South Africa due to the alcohol sales ban but the underlying demand among consumers was still songs.

Helena Wasserman, Editor - Business Insider SA

Listen to a round-up of the top Business Insider SA stories here:




1 March 2021 2:31 PM
Tags:
AB Inbev
SAB
Beer
Black Label
AB InBev Africa
Carling Black Label
SA drinkers

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