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South Africa's gaming market goes ballistic – despite hellishly expensive data

24 March 2021 12:14 PM
Tags:
Gaming
Data
Kieno Kammies
Games
data costs
#DataMustFall
mobile games
mobile gaming
roblox
James Edwards
PerformDM

"The mobile gaming market is growing massively," says James Edwards. "A R500 smartphone can play games at zero cost."

When Covid-19 started sweeping the globe, the world locked down and people stayed at home.

Most businesses took a hit, some more than others.

A few industries, however, boomed unexpectedly – gaming went ballistic.

In South Africa, a tech-savvy population – still locked down – has seen an upsurge in gaming.

The local market is expected to grow from R3.5 billion to R5.44 billion in 2023, despite comparatively high data costs in Africa’s most developed country.

© parilovv/123rf.com

RELATED: Free coding course – with a job at the end (R240 000 per year starting salary)


Data is expensive in South Africa

The country has the 148th “cheapest” data in the world.

It fares poorly compared to some of its African peers such as Nigeria (58th), Kenya (41st), Tanzania (23d) and Rwanda (64th).

Kieno Kammies interviews James Edwards of PerformDM.

The mobile gaming market is growing massively… A R500 smartphone can play games at zero cost… The gaming market has changed massively…

James Edwards, PerformDM

Roblox gives you the ability to build your own game…

James Edwards, PerformDM

Stick Cricket… During IPL they launched a massive league… It was huge… The barrier to entry for a simple game is very low…

James Edwards, PerformDM

You can train yourself [to code your own games] … You don’t need a degree in computer programming…

James Edwards, PerformDM

The fastest-growing market is 35 to 45-year olds

James Edwards, PerformDM

Listen to the interview in the audio below.




24 March 2021 12:14 PM
Tags:
Gaming
Data
Kieno Kammies
Games
data costs
#DataMustFall
mobile games
mobile gaming
roblox
James Edwards
PerformDM

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