Streaming issues? Report here
Lester Kieviet 2019 1500 BW 2 Lester Kieviet 2019 1500 BW 2
The Morning Review with Lester Kiewit
09:00 - 12:00
volume_up
volume_mute

Up Next: The Midday Report with Mandy Wiener
See full line-up
The Morning Review with Lester Kiewit
09:00 - 12:00
Home
arrow_forward
Business
fiber_manual_record
Lifestyle

Why Paarl-based Cape Brewing Company brews its pale ale in Sweden

14 April 2021 10:05 AM
Tags:
Paarl
Sweden
The Money Show
Bruce Whitfield
Beer
Craft beer
CBC
Cape Brewing Company
pale ale

Bruce Whitfield picked up a can of CBC pale ale and was shocked to see it is brewed in Sweden. He phoned the company to learn why.

Cape Brewing Company’s pale ale is brewed in Sweden.

It is a startling realisation, but all there on the can for everyone to see.

Image credit: https://capebrewing.co.za/beers/

The Money Show’s Bruce Whitfield – surprised as everyone upon first making the discovery – asked Ross Young (Regional Director Africa at Cape Brewing Company) why his Paarl-based company is importing craft beer from the Swedes.

This pale ale was developed and brewed by our master brewer in Sweden… using South African hops… the canning line is the most modern in Europe. When you fill beer in a can it produces minimal oxygen into the beer, increasing the shelf life tremendously compared to local filling solutions.

Ross Young, Regional Director Africa - Cape Brewing Company

The can we use assists with the beer… giving the consumer the best quality…

Ross Young, Regional Director Africa - Cape Brewing Company

Sweden’s largest family-owned brewery is our major shareholder… We have an agreement that they will brew our beer to our standards… under the supervision of our master brewer…

Ross Young, Regional Director Africa - Cape Brewing Company

We’re extremely proud of this beer…

Ross Young, Regional Director Africa - Cape Brewing Company

In Paarl, we have one of the most sophisticated breweries in South Africa…

Ross Young, Regional Director Africa - Cape Brewing Company

Listen to the interesting discussion in the audio below.




14 April 2021 10:05 AM
Tags:
Paarl
Sweden
The Money Show
Bruce Whitfield
Beer
Craft beer
CBC
Cape Brewing Company
pale ale

More from Business

More from Lifestyle