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What is TikTok? Find a job, get counselling... it’s not just a waste of time

17 June 2021 10:53 AM
Tags:
Refilwe Moloto
Breakfast with Refilwe Moloto
TikTok
Ryan McFadyen
Have You Heard

Refilwe Moloto interviews Ryan McFadyen, cofounder and Head of Strategy at Have You Heard.
  • 37.5% of the South Africa population used TikTok in 2021

  • Its growth is being driven not only by entertainment but also by educational videos, shopping, mental health counselling, job hunting, and life hacks


TikTok. © Mykhailo Polenok/123rf.com

RELATED: TikTok for Business in South Africa is a horrible idea - Toby Shapshak (Stuff)


TikTok is the hottest social media platform in the world right now.

According to Wunderman Thompson, 37.5% of people of South Africans use it, up from 16% in 2020.

In the United States, 78.7 million people use the app.

The short-video-sharing platform is not only used for entertainment but also life hacks, financial advice, education, marketing, job hunting, e-commerce, and seemingly everything else under the sun.

Refilwe Moloto interviewed Ryan McFadyen, cofounder and Head of Strategy at Have You Heard (scroll up to listen).

Snapchat has stagnated… TikTok, however, just continues to go from strength to strength to strength… It’s gaining momentum in South Africa, especially with the youth…

Ryan McFadyen, cofounder - Have You Heard

TikTok is being driven not only by entertainment but also by education, work, creativity, retail… It’s become a space for mentorship and education… Mental health professionals are on the platform to offer guidance, using quippy videos…

Ryan McFadyen, cofounder - Have You Heard

It’s become a place to find a job…

Ryan McFadyen, cofounder - Have You Heard

At this stage, there isn’t [a privacy risk] … Just be aware of what you’re doing… The values of the owners of TikTok... Hopefully, they can retain their democratic approach and freedom…

Ryan McFadyen, cofounder - Have You Heard



17 June 2021 10:53 AM
Tags:
Refilwe Moloto
Breakfast with Refilwe Moloto
TikTok
Ryan McFadyen
Have You Heard

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