Does 'Spur is Everywhere' ad make you feel happy like it does Bruce Whitfield?
It's not a new TV campaign, but when Bruce Whitfield spotted the #SpurisEverywhere TV advert during the holiday season it gave him his happy face.
The campaign is essentially a list of all the towns in which there is a Spur, but wrapped into a catchy tune sung by Early B.
So, is it effective?
Whitfield certainly thinks so.
You know why I love it so much other than it's very catchy and upbeat? It's a breakaway from camp fires and teepees [tipis] and wigwams... It's a break from the branding of Spur which has been around for 50 years and this strikes me as a fundamentally different approach.Bruce Whitfield, The Money Show host
Branding and advertising expert Andy Rice says the ad probably aimed as much at the Spur franchisee as it is at Spur customers.
They're giving the franchisees their moment in the sun. The trouble is, as soon as you adopt a creative execution that is effectively a list of all outlets you can't leave any out, so you've got to keep singing until you get to the point where you've covered the whole lot!Andy Rice, Branding and advertising expert
It's quite a long piece... you still get the sense that maybe they're trying to create substance and leadership... those good things that retailers look for.Andy Rice, Branding and advertising expert
I learned that Bothaville has a Spur. Who knew!Bruce Whitfield, The Money Show host
Listen to Rice's advertising critiques on Heroes and Zeros:
Source : https://www.facebook.com/SpurSteakRanches/videos/spuriseverywhere-lyrics-video/2478979345649056/