Licensing Council gives SAA 90 days to reveal Takatso equity ownership details
Chill out: Temperatures to drop as double cold front to hit SA over weekend
Haleema Sa'adiya Orphanage to launch new centre for orphaned kids
Magashule loses last legal bid to overturn suspension as ANC secretary-general
MANDY WIENER: South Africa’s MO is to react - not act before the crisis erupts
Politricking with Tshidi Madia: Zille should've been more circumspect - Gana
75% of South Africans earn 11% of the country's income, study finds
'Who'd have imagined a fight over Telkom!' Rain upsets buyout talks with MTN
Drop in mining output shows crippling cost of load shedding for SA economy
How can a Bokashi system help your home become more sustainable?
Cape Town City Guide: 5 ways to treat yourself this Women's Month
SU's engineering faculty helps schools reduce their energy bills
Supa Piet set to defend his Para-cycling World Championships title
Calls for better protection of rugby players from head trauma & related injuries
'One of the greatest': Mbangwa remembers Rudi Koertzen's contribution to cricket
Newly-engaged Amy Jones prepares to take her talent to global stage at UK gig
90s club diva Sybil 'good and ready' to perform in Cape Town after Covid delay
'I feel so empty' - Singer Craig Lucas opens up about mental health struggles
[WATCH] Insanely overcrowded Chinese water park stuns the internet
The Rhine runs dry amid sweltering heat and extreme drought
US inflation eases 'but you're still looking at successive rate hikes'
[LISTEN] What a 78 000-year-old child burial site says about Homo Sapiens
Kenya Elections 2022: Ruto and Odinga are neck-on-neck
Sokkie or Amapiano? New Nissan Navara matches your musical tastes to your drive
[BOOK REVIEW] The problem of our diminishing attention span - how do we fix it?
[LISTEN] South African All Blacks supporters, why are you so quiet now?
Why is Hungry Lion not producing creative ads like other SA chicken giants?
- Hungry Lion's ads are the pick for this week's advertising "zero" on The Money Show
- It's time the brand joined South Africa's other chicken giants in producing quality campaigns says Think Creative Africa's Nkgabiseng Motau
Every week The Money Show highlights the week's advertising “heroes” and “zeros”.
This week Nkgabiseng Motau (Chief Creative Officer at Think Creative Africa) jumps on Hungry Lion (Shoprite) for "being very lazy" with their campaigns.
"It's chicken, it's food we like to eat... you kind of don't need to sell it to us, so I expect you'll have a little bit of fun... a little bit of imagination."
Motau compares the ads with the quality campaigns from South Africa's other chicken giants - think Chicken Licken and Nando's for example.
Related stories:
WATCH New Chicken Licken ad stars single South African just looking for love
WATCH Nando's brings light (relief) to SA with roast of Eskom and de Ruyter
Motau likes the brand name and the fun slogan 'hungry like a lion', but she has a challenge for Hungry Lion.
In a way, I would like them to join the other chicken guys in doing something that's entertaining and enthralling for us.
Nkgabiseng Motau, Co-founder and Chief Creative Officer - Think Creative Africa
They've each carved out a world for their brands to exist in. You never have to explain chicken to consumers in ads... if it tastes good we come back, so you have the opportunity with your advertising to create something special.
Nkgabiseng Motau, Co-founder and Chief Creative Officer - Think Creative Africa
What is it that Hungry Lion are going to give South Africans in order to tickle our imagination, she asks.
"I think that's the opportunity. They need a brand identity that's separate from the pricing push that comes with our food."
Scroll to the top to listen to Motau's advertising critiques
Copyright : Hungry LionMore from Business
75% of South Africans earn 11% of the country's income, study finds
'Who'd have imagined a fight over Telkom!' Rain upsets buyout talks with MTN
Drop in mining output shows crippling cost of load shedding for SA economy
MTN Group reports huge profit increase as Rain makes rival pitch for Telkom
Council wants med aid premium hikes capped, but this would limit benefits also
The Money Show interviews Alexander Forbes' Paresh Prema and Profmed CEO Craig Comrie.
Read More
The Rhine runs dry amid sweltering heat and extreme drought
Lester Kiewit interviews Deutsche Welle (DW) correspondent Keith Walker.
Read More
Fuel theft spirals as Transnet finds yet another illegal fitting on pipeline
Africa Melane interviews Transnet Public Relations Manager Saret Knoetze.
Read More
Sasol is price gouging with huge piped gas price hike says industry body
More from Lifestyle
Council wants med aid premium hikes capped, but this would limit benefits also
The Money Show interviews Alexander Forbes' Paresh Prema and Profmed CEO Craig Comrie.
Read More
[WATCH] Insanely overcrowded Chinese water park stuns the internet
Lester Kiewit interviews Barbara Friedman about this and other trending stories from around the web.
Read More
MadBadLove: Sara-Jayne Makwala King on the sequel to her memoir Killing Karoline
More from Opinion
[LISTEN] What a 78 000-year-old child burial site says about Homo Sapiens
Sokkie or Amapiano? New Nissan Navara matches your musical tastes to your drive
[BOOK REVIEW] The problem of our diminishing attention span - how do we fix it?
[LISTEN] South African All Blacks supporters, why are you so quiet now?
Cellphone contracts: 'DON'T agree to any changes on a call with telesales agent'
[LISTEN] Crazy stuff feels normal in South Africa
What is “normality” in South Africa? Lester Kiewit laments the situation in our country right now.
Read More
Mandy Wiener: What’s cooking in the country? Ominous signs of July unrest repeat
Education on apartheid incites, justifies violence: FF+
Lester Kiewit interviews Freedom Front Plus leader Pieter Groenewald.
Read More
ANC's policy conference: A mammoth task 'to tackle in a few days' - analyst
Refilwe Moloto was in conversation with political analyst Sanet (née Madonsela) Solomon.
Read More
Highlights