Streaming issues? Report here
Pippa Hudson 2019 1500 BW 2 Pippa Hudson 2019 1500 BW 2
Lunch with Pippa Hudson
13:00 - 15:00
volume_up
volume_mute

Up Next: Afternoon Drive with John Maytham
See full line-up
Lunch with Pippa Hudson
13:00 - 15:00
Home
arrow_forward
ShapeShifter

Story of Van Loveren Vineyards and 'Four Cousins', SA's top-selling bottled wine

29 July 2019 8:28 PM

Bruce Whitfield interviews Phillip Retief, CEO at Van Loveren Vineyards, the origin of the SA's top-selling wine, "Four Cousins".

The local market is big enough… We made a conscious decision to focus on the local market… We focus on South Africa; we’ve done well here…

Phillip Retief, CEO - Van Loveren Vineyards

We had it fairly easy. We worked hard, make no mistake… When the next generation comes in, it’ll be different… We try to encourage them to get a university degree… and travel the world… and work elsewhere…

Phillip Retief, CEO - Van Loveren Vineyards
Picture credit: https://www.vanloveren.co.za/wine-ranges

The Retief family has been making wine since 1937 when they bought the Van Loveren farm near Robertson in the Western Cape.

Wynand and Nico Retief started making wine for wholesale and bottling it themselves in the 1960s.

The Retiefs created the famed “Van Loveren” brand in 1980.

It took a year to sell 500 cases.

The Money Show’s Bruce Whitfield interviewed Phillip Retief, CEO at Van Loveren Vineyards, for his weekly “ShapeShifter” feature.

Philip Retief is part of the third generation of Retief winemakers, at it since the 1990s.

In 2000, the four Retief cousins introduced the “Four Cousins” range of wines.

Today it’s the top-selling bottled wine in South Africa.

Listen to the interview in the audio below (and scroll down for more quotes from it).

We are two sets of brothers… We affectionately refer to ourselves as ‘The Cousins’… We are a good example of how to farm in a family business environment. We’re doing a lot of things right… We’ve had very few bust-ups…

Phillip Retief, CEO - Van Loveren Vineyards

The fourth generation… will be a bit more challenging…

Phillip Retief, CEO - Van Loveren Vineyards

... It was the driest it’s ever been… All farmers learned something from this drought… We’re now more savvy…

Phillip Retief, CEO - Van Loveren Vineyards

We want to diversify into other categories of liquor… The craft gin market is very exciting…

Phillip Retief, CEO - Van Loveren Vineyards

…We are the producer, under license, for the [Zulu] King…

Phillip Retief, CEO - Van Loveren Vineyards

Enjoy The Money Show, but miss it sometimes?

Get the best bits emailed to you daily, right after it ends:




29 July 2019 8:28 PM

More from ShapeShifter

Humility and grit - Lessons from entrepreneur who bought first business for R1

17 February 2021 8:41 PM

Tech entrepreneur Kirsty Bisset started her business journey as a result of a challenge on The Money Show in 2012.

Share this:
Read More arrow_forward

Picked the wrong job? There's a company that pays you to quit if you're unhappy

22 October 2020 7:06 PM

'If you're happy at work it rubs off on your colleagues and clients' says Gideon Galloway, CEO of King Price Insurance.

Share this:
Read More arrow_forward

Shopping for a home loan? This bond originator pays you back up to R25,000

15 October 2020 7:15 PM

'Self-service' allows clients to benefit from taking full control of the process says MortgageMarket founder Tim Akinnusi.

Share this:
Read More arrow_forward

Amplats boss passionate about making a difference (and the smell of explosives)

27 August 2020 7:18 PM

'The pandemic is an opportunity for innovation'. Natascha Viljoen shares her life story and beliefs on The Money Show.

Share this:
Read More arrow_forward

Together we are solving diabetes, one human at a time - online coaching platform

20 August 2020 7:07 PM

Personalised one-on-one healthcare is the answer to the problems diabetics face says Guidepost CEO, Graham Rowe.

Share this:
Read More arrow_forward

SA needs 'the Madiba compassion' more than ever now, says Afrika Tikkun CEO

5 August 2020 8:54 PM

Marc Lubner on the NGO's programmes for young South Africans and how working with Nelson Mandela inspired his life's work.

Share this:
Read More arrow_forward

'My single most important aim is for load shedding to disappear from face of SA'

30 July 2020 6:20 PM

The Money Show's Bruce Whitfield interviews Eskom interim chair and Health Ombud, Prof. Malegapuru Makgoba.

Share this:
Read More arrow_forward

Missing Image Placeholder

Shapeshifter: Springbok-turned-businessman, Bryan Habana

3 June 2020 8:18 PM

Former Springbok Bryan Habana about where he is at this point of his career.

Share this:
Read More arrow_forward

Gloria Serobe (Solidarity Fund) is one of SA's most important people right now

29 April 2020 8:32 PM

The Money Show’s Bruce Whitfield interviews Solidarity Fund Chairperson Gloria Serobe.

Share this:
Read More arrow_forward

Digital banks have started thriving

25 March 2020 8:33 PM

Technological advancements have made it possible for new banks to operate and flourish.

Share this:
Read More arrow_forward