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The Money Show with Bruce Whitfield
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The Money Show with Bruce Whitfield
18:00 - 20:00

Stellenbosch makes a genius plan to kickstart its lockdown-smashed economy

31 August 2020 4:35 PM

The Money Show’s Bruce Whitfield interviews Mike Ratcliffe, Chairman of Visit Stellenbosch.

Stellenbosch is unlike any other African small town.

Its wealth is unparalleled for a “dorp” its size, and its high-tech science park is the Continent’s “Silicon Valley”.


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But the economy of Stellenbosch is toast.

The former tourist mecca cannot support all the restaurants, bars, theatres, etc. that you would expect in a world city many times its size.

And it’s the centre of South Africa’s formerly world-renowned, lockdown-obliterated wine industry.

The Money Show’s Bruce Whitfield interviewed Mike Ratcliffe, Chairperson of Visit Stellenbosch.

Ratcliffe spoke about a project to jumpstart Stellenbosch’s now struggling economy.

We’re pushing for a swift recovery towards full employment… Tourism is such an efficient multiplier of employment…

Mike Ratcliffe, Chairperson - Visit Stellenbosch

We’ve partnered with Stellenbosch company SnapScan… Anybody that goes to a restaurant in Stellenbosch and pays with SnapScan automatically gets up to 50% of their bill refunded as a voucher up to a maximum of R400. That becomes useable to spend at any other restaurant or hospitality establishment in Stellenbosch. But it does expire! … We’ve raised the cash – restaurants immediately get 100% of the cash owed to them… The money is all coming from Stellenbosch – the community is united…

Mike Ratcliffe, Chairperson - Visit Stellenbosch

We only started this project three weeks ago, but it’s already live…

Mike Ratcliffe, Chairperson - Visit Stellenbosch

We’ve open-planned the technology… so that anybody can take it on.

Mike Ratcliffe, Chairperson - Visit Stellenbosch

It’s been a ferociously difficult time for the wine industry…

Mike Ratcliffe, Chairperson - Visit Stellenbosch

Listen to the interview in the audio below.


31 August 2020 4:35 PM

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