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How to encourage more over-60s to register for a Covid-19 vaccine

4 May 2021 5:13 PM

"The most important thing is education by people that you trust," says persuasion scientist Ian Rheeder.

South African residents older than 60 may register to receive vaccination against Covid19 on the Electronic Vaccination Data System (EVDS).

There has been a slow uptick in registrations by the elderly; what will it take to encourage more of them to register?

South Africa will start vaccinating residents older than 60 against Covid-19 on 17 May. © Olena Yakobchuk/123rf

RELATED: Getting ready for mass-vaccinations on 17 May: 'We’re in a race against time'


Africa Melane interviewed Ian Rheeder, a “chartered marketer” and “persuasion scientist”.

Rheeder says education (and trust) is key.


RELATED: Over 60? Get a flu jab first (wait 2-3 weeks) then a Covid-19 jab


There are a lot of myths out there about vaccines…

Ian Rheeder, persuasion scientist

Frontline medical workers know the severity of what it looks like when you get Covid…

Ian Rheeder, persuasion scientist

The most important thing is education… by people that you trust…

Ian Rheeder, persuasion scientist

Click here for all our Covid-19-related articles in one place.


Listen to the interview in the audio below.




4 May 2021 5:13 PM

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