[BOOK REVIEW] 'If serving is beneath you, then leadership is beyond you'
Culture eats strategy for breakfast.Peter Drucker
This week he interviewed Sorbet Group founder Ian Fuhr about his book “Cultureneering: Culture, Diversity and Customer Service”.
Cultureneering is about the art of building a strong culture in a diverse workforce that lays the platform for obsessive customer service. If you link culture with customers service, you’ll be successful.Ian Fuhr, author - Cultureneering: Culture, Diversity and Customer Service
This is a very troubled country… Systemic racism lies at the root of everything negative in our society… a psyche of superiority and inferiority… guilt and shame… Racial polarisation is one of the underlying reasons for problematic corporate cultures, poor productivity, and below-par customer service…Ian Fuhr, author - Cultureneering: Culture, Diversity and Customer Service
Have difficult conversations… When people come to work, they come with their baggage… We believe the customer experience will never be better than the staff experience…Ian Fuhr, author - Cultureneering: Culture, Diversity and Customer Service
Service must always come before reward… Culture must always be top of mind… Culture is the bottom line! … It has to be part of the strategy…Ian Fuhr, author - Cultureneering: Culture, Diversity and Customer Service
Leaders must serve. If serving is beneath you, then leadership is beyond you.Ian Fuhr, author - Cultureneering: Culture, Diversity and Customer Service
Synopsis by Pan Macmillan South Africa:
CULTURENEERING = Building a strong business culture in a diverse workforce that delivers obsessive customer service.
Are you a leader who aims to drive real growth for the people within your organisation and at the same time deliver exceptional customer service that sets you apart from your competitors?
Running a business in a racially polarised country with a melting pot of diversity requires leaders to understand the complexity of building an inclusive culture out of a fragmented workforce.
A strong culture is not only focused on chasing financial objectives, but is based on trust, equality, respect, and mutual tolerance.
When every employee has a true sense of belonging, despite their differences, it is possible to create a common purpose of obsessive customer service.
Cultureneering is a philosophy and framework that Ian Fuhr has spent four decades developing, and which he perfected while building the Sorbet Group, Africa’s largest beauty salon chain.
This book takes the reader on a journey of personal development and unpacks the unbreakable link between culture and service.
It reveals the tools required to build a company culture that is good for its people, its customers and, ultimately, for sustainable growth.
Leaders need to embrace this culture-driven approach to business leadership as it promises to play an important role in the overall transformation of our country’s workforce.
Source : https://www.123rf.com/photo_52337452_company-culture-concept-on-blackboard.html?vti=lpswo6zxv68gfjo58n-1-19