Positioning your business for success
You have to distinguish yourself amongst all the noise from competitors.
You need clean, clear positioning.
Pavlo Phitidis, founder of Aurik Business Accelerator, gives handy tips to small business entrepreneurs.
It's never been easier to start a business but it's never been harder to reach people. Today there's so much noise - how many emails do you get? How often are you spammed? Sites collect data. Third party cookies create an extensive amount of noise. You instinctively trust fewer people. In all that noise, if you don't position yourself and say - this is how I can be of value to you the customer - it's a non-starter. You need good, clean, clear positioning.Pavlo Phitidis, founder - Aurik Business Accelerator
Positioning is clarity of purpose. Whatever you do, whatever product or service makes the impact of your business. You have to fight to define the thing that makes you special. Customers must see what you do even though there are other players in the market. With clean clear positioning, if you understand how to build it right, it makes cutting through the noise easier.Pavlo Phitidis, founder - Aurik Business Accelerator
Listen to the sound clip below.
Get the 10 most-read articles of the week from Bruce Whitfield’s The Money Show, emailed to you every Friday morning.
Income or equity – what is the difference?Read More
These business concepts get a thumbs down.Read More
The Money Show’s Bruce Whitfield interviews Nic Haralambous, founder (at the cost of R5000!) of funky sock company Nic Harry.Read More
Pavlo Phitidis (founder of Aurik Business Accelerator) advises on turning your business into an asset of value.Read More
Small business expert Pavlo Phitidis discusses his book "Sweat, Scale, $ell: Build Your Business into an Asset of Value™".Read More
Small business guru Pavlo Phitidis shares shocking anecdotes and advises business owners on how to address this challenge.Read More
Small business guru Pavlo Phitidis gives advice on how to set prices without emotions getting in the way.Read More
Small business owners are constantly approaching Pavlo Phitidis for advice on selling so they can emigrate.Read More
Three growth strategies – aggressive, defensive, passive - dominate. Your history drives your choice, says Pavlo Phitidis.Read More