Streaming issues? Report here
Pippa Hudson 2019 1500 BW 2 Pippa Hudson 2019 1500 BW 2
Lunch with Pippa Hudson
13:00 - 15:00
volume_up
volume_mute

Up Next: Afternoon Drive with John Maytham
See full line-up
Lunch with Pippa Hudson
13:00 - 15:00
Home
arrow_forward
The Science Of ...

How to stop them from stealing your idea (by Ubuntu Baba's lawyer)

7 May 2019 8:05 PM
Tags:
The Money Show
Bruce Whitfield
Intellectual property rights
IP
Ubuntu baba
Shannon McLaughlin
Ubuntu Baba Baby Carrier
Intellectual property
Andrew Papadopoulos
KISCH IP

The Money Show’s Bruce Whitfield interviews Andrew Papadopoulos, Trade Mark Attorney at KISCH IP.

How do you stop a large corporate from Woolies-ing your idea?

Bruce Whitfield, The Money Show

If you don’t have any protection; then they’ll say, ‘Take me to court!’… Every form of protection adds a further barrier…

Andrew Papadopoulos, Trade Mark Attorney - KISCH IP

The IP will turn out the most valuable asset in your business…

Andrew Papadopoulos, Trade Mark Attorney - KISCH IP

The term “Intellectual property” (IP) refers to creations of a person’s brainpower.

Laws governing IP give rights to an entrepreneur or business over intellectual goods, usually for a set period.

IP incentivises the creation of intellectual goods as it allows people to profit from them.

However, the incorporeal nature of IP complicates the protection thereof when compared to physical property.

The unlawful appropriation of IP is a huge concern, especially for small businesses that often don’t have the resources to do battle in court.

The Money Show’s Bruce Whitfield interviewed Andrew Papadopoulos, Director and Trade Mark Attorney at KISCH IP, and lawyer for Shannon McLaughlin of Ubuntu Baba Baby Carrier.

Papadopoulos advised how entrepreneurs can protect their IP.

Listen to the interview in the audio below (and scroll down for more quotes from it).

They [copied] key features… it wasn’t a replica…

Andrew Papadopoulos, Trade Mark Attorney - KISCH IP

We had to make sure there wasn’t anything false… that Woolies could take exception to… if you launch court proceedings; your risk is high…

Andrew Papadopoulos, Trade Mark Attorney - KISCH IP

…going the PR-route… the majority of times it doesn’t work out…

Andrew Papadopoulos, Trade Mark Attorney - KISCH IP

The costs for something like this is a lot cheaper than if you had to go to court… probably in your hundreds or two-hundreds [of thousands of rands]…

Andrew Papadopoulos, Trade Mark Attorney - KISCH IP

There are various forms of protection… for some of them, you need to have registered before it's released to the market… it has to be completely new or novel…

Andrew Papadopoulos, Trade Mark Attorney - KISCH IP

There probably wasn’t anything we could patent upfront…

Andrew Papadopoulos, Trade Mark Attorney - KISCH IP

Get the 10 most-read articles of the week from Bruce Whitfield’s The Money Show, emailed to you every Friday morning:


This article first appeared on 702 : How to stop them from stealing your idea (by Ubuntu Baba's lawyer)




7 May 2019 8:05 PM
Tags:
The Money Show
Bruce Whitfield
Intellectual property rights
IP
Ubuntu baba
Shannon McLaughlin
Ubuntu Baba Baby Carrier
Intellectual property
Andrew Papadopoulos
KISCH IP

More from The Science Of ...