Streaming issues? Report here
Pippa Hudson 2019 1500 BW 2 Pippa Hudson 2019 1500 BW 2
Lunch with Pippa Hudson
13:00 - 15:00
volume_up
volume_mute

Up Next: Afternoon Drive with John Maytham
See full line-up
Lunch with Pippa Hudson
13:00 - 15:00
Home
arrow_forward
Ad Feature

Jack Daniel's has the best Christmas advert ever

5 December 2017 7:19 PM

Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

This week, Rice critiqued ads by Jack Daniel’s and Consol Glass.

Rice gave Jack Daniels a “hero” rating for its very creative Christmas message.

There's an intriguing headline that draws you in, and not a “Ho! Ho! Ho!” in sight.

This week’s “zero” goes to people who complained about a Consol Glass ad that appears to encourage children to play with glass containers, despite the attendant risks.

Rice also spotted a tweet which suggested that if Volvo was really concerned about making their cars safe they wouldn't show a little girl sticking her head out of a moving car.

What happened to setting a good example?

For more detail; listen to the interview in the audio below.

Click here (then “like” the page) to follow Bruce on Facebook.

Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.


5 December 2017 7:19 PM

More from Ad Feature