Blitzboks will shake this off quicker than you can say ‘fraud’ - Bruce Whitfield
This week, Rice critiqued a billboard by conservation organisation “BirdLife” pronouncing “We love to see our skylines filled with cranes”.
The cranes they’re referring to?
Not the kinds that Sandton is famous for, but this one:
Rice gave the BirdLife billboard a “hero” rating.
This week’s “zero” goes to failed sponsorships such as the one of the Blitzboks by Steinhoff.
For more detail; listen to the interview in the audio below (and/or scroll down for quotes from it).
It [a billboard] has to work for an audience that may well go past at 120 km/h… in a 60 zone!Andy Rice
For a conservation body, these cranes represent the enemy…Andy Rice
It’s really witty; really clever!Andy Rice
The Blitzboks is such a strong brand, they’ll attract an alternative sponsor very easily.Andy Rice
Many sponsorships are examples of executive hubris.Andy Rice
The Blitzboks will shake this off quicker than you can say ‘fraud’!Bruce Whitfield
Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.
"We’ve decided to step it up," says Lynx. "With Lynx Marmite, we’re bringing the world of food into the fragrance category." LOL!Read More
Andy Rice, branding expert, chooses his favourite and least favourite ads of the week.Read More
Andy Rice selects his list of good, bad and irritating advertising campaigns this week.Read More
Some great examples of images and creativity to encourage social distancing.Read More
Andy Rice, marketing expert, tells us why some mass media campaigns flew and why some failed.Read More
Andy Rice, branding expert, on the ads that made him think, laugh or cringe.Read More
A campaign to improve the standard of advertising gets a star - and a used car commercial crashes.Read More
A witty reply to a mouldy Whopper is a winner.Read More
Andy Rice, branding and advertising expert, tells us what ads caught his fancy and which ones baffled him.Read More
Branding expert Andy Rice focuses on an advertisement campaign that is part of an ageism backlash. This, and more, in Heroes and Zeros.Read More