Yves Saint Laurent starts selling designer condoms for R95 a pop
This week, Rice critiqued Yves Saint Laurent’s new condom range, going for £5 (R95) a pop on its website.
Rice gave it a “zero”.
Some things in life just don’t need a “designer” counterpart – condoms being a case in point.
Sex does sell, said Rice.
However, YSL is taking it a tad too far by placing its brand directly at the moment when people are getting intimate.
For more detail, listen to the interview in the audio below (the bit about the YSL condoms start at 9:33).
Enjoy The Money Show, but miss it sometimes?
Get the best bits emailed to you daily, right after it ends:
Some great examples of images and creativity to encourage social distancing.Read More
Andy Rice, marketing expert, tells us why some mass media campaigns flew and why some failed.Read More
Andy Rice, branding expert, on the ads that made him think, laugh or cringe.Read More
A campaign to improve the standard of advertising gets a star - and a used car commercial crashes.Read More
A witty reply to a mouldy Whopper is a winner.Read More
Andy Rice, branding and advertising expert, tells us what ads caught his fancy and which ones baffled him.Read More
Branding expert Andy Rice focuses on an advertisement campaign that is part of an ageism backlash. This, and more, in Heroes and Zeros.Read More
An advertising and branding expert chooses his favourite and least favourite advertisements of the week.Read More
You can play the race card but you’re liable for black tax. White privilege keeps you out of jail and paying etolls is voluntary.Read More
What do you think of when you hear the word “foodie”? Probably not McDonald’s, but that’s how it's pitching its McFlurries.Read More