Streaming issues? Report here
money-show-thumbnailjpg money-show-thumbnailjpg
The Money Show with Bruce Whitfield
18:00 - 20:00
volume_up
volume_mute

Up Next: Tonight with Lester Kiewit
See full line-up
The Money Show with Bruce Whitfield
18:00 - 20:00
Home
arrow_forward
Ad Feature

Yves Saint Laurent starts selling designer condoms for R95 a pop

16 October 2019 2:51 PM

Some things in life just don’t need a “designer” counterpart, reckons branding and advertising expert Andy Rice.

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” or “zeroes”.

This week, Rice critiqued Yves Saint Laurent’s new condom range, going for £5 (R95) a pop on its website.

Rice gave it a “zero”.

Some things in life just don’t need a “designer” counterpart – condoms being a case in point.

Sex does sell, said Rice.

However, YSL is taking it a tad too far by placing its brand directly at the moment when people are getting intimate.

For more detail, listen to the interview in the audio below (the bit about the YSL condoms start at 9:33).

Enjoy The Money Show, but miss it sometimes?

Get the best bits emailed to you daily, right after it ends:

Subscribe to our Business Wrap Newsletter


16 October 2019 2:51 PM

Recommended

More from Ad Feature

Heroes and zeros logo NEW.png

Heroes and Zeros: Fun social distancing ads that work

19 May 2020 7:52 PM

Some great examples of images and creativity to encourage social distancing.

Share this:
Read More arrow_forward

Heroes and zeros logo NEW.png

The sharpest and the dumbest campaigns of the week

12 May 2020 7:43 PM

Andy Rice, marketing expert, tells us why some mass media campaigns flew and why some failed.

Share this:
Read More arrow_forward

Heroes and zeros logo NEW.png

Heroes and Zeros in a time of pandemic

24 March 2020 7:54 PM

Andy Rice, branding expert, on the ads that made him think, laugh or cringe.

Share this:
Read More arrow_forward

Heroes and zeros logo NEW.png

The good, the bad and the boring of this week's ad campaigns

17 March 2020 7:50 PM

A campaign to improve the standard of advertising gets a star - and a used car commercial crashes.

Share this:
Read More arrow_forward

87060091-10156605732841326-667110765844496384-ojpg

Nando's reply to a mouldy burger - the best and the worst ads of the week

25 February 2020 7:46 PM

A witty reply to a mouldy Whopper is a winner.

Share this:
Read More arrow_forward

160901Allan-Gray-logo.jpg

An Allan Gray advertisement hits home and a golf resort gets lost

18 February 2020 7:46 PM

Andy Rice, branding and advertising expert, tells us what ads caught his fancy and which ones baffled him.

Share this:
Read More arrow_forward

ldc-portrait-stacked-1jpg

Bewitching and bewildering ad campaigns of the week

11 February 2020 7:43 PM

Branding expert Andy Rice focuses on an advertisement campaign that is part of an ageism backlash. This, and more, in Heroes and Zeros.

Share this:
Read More arrow_forward

download-8jpg

Which commercials gave bang for buck and which ones bummed this week?

28 January 2020 8:05 PM

An advertising and branding expert chooses his favourite and least favourite advertisements of the week.

Share this:
Read More arrow_forward

nandos-adjpg

[WATCH] Rainbow-level multiracial family playing Nando’s ‘Mzansipoli’... LOL!

27 November 2019 12:17 PM

You can play the race card but you’re liable for black tax. White privilege keeps you out of jail and paying etolls is voluntary.

Share this:
Read More arrow_forward

McDonald's

Unleash your inner foodie with McDonald’s… seriously?

6 November 2019 11:19 AM

What do you think of when you hear the word “foodie”? Probably not McDonald’s, but that’s how it's pitching its McFlurries.

Share this:
Read More arrow_forward