Axe (aka 'Lynx') deodorant has a new scent - 'Africa and Marmite' (not kidding)
This week, Rice critiqued Lynx deodorant’s new, uh, “Africa and Marmite” scent.
“We’ve decided to step it up another notch by collaborating with one of the most polarising and iconic brands in the UK – Marmite,” said Lynx Brand Lead Jamie Brooks.
“With Lynx Marmite, we’re bringing the world of food into the fragrance category with a pairing no one knew they needed. Love it or hate it, it’s guaranteed to get the country talking, and is definitely one for the lovers.”
Rice, rather surprisingly, some may argue, gave it a "hero" rating.
Are you a Marmite man or a Bovril man, Bruce?Andy Rice, branding and advertising expert
It is serious. It’s on the shelves already in the UK.Andy Rice, branding and advertising expert
For the haters, it helps with social distancing…Andy Rice, branding and advertising expert
Listen to Rice’s critique in the audio clip below.
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