Axe (aka 'Lynx') deodorant has a new scent - 'Africa and Marmite' (not kidding)
This week, Rice critiqued Lynx deodorant’s new, uh, “Africa and Marmite” scent.
“We’ve decided to step it up another notch by collaborating with one of the most polarising and iconic brands in the UK – Marmite,” said Lynx Brand Lead Jamie Brooks.
“With Lynx Marmite, we’re bringing the world of food into the fragrance category with a pairing no one knew they needed. Love it or hate it, it’s guaranteed to get the country talking, and is definitely one for the lovers.”
Rice, rather surprisingly, some may argue, gave it a "hero" rating.
Are you a Marmite man or a Bovril man, Bruce?Andy Rice, branding and advertising expert
It is serious. It’s on the shelves already in the UK.Andy Rice, branding and advertising expert
For the haters, it helps with social distancing…Andy Rice, branding and advertising expert
Listen to Rice’s critique in the audio clip below.
Source : https://www.123rf.com/photo_120677853_torrevieja-alicante-spain-march-25-2009-jar-of-marmite-on-table-with-copy-space.html?term=marmite&vti=mtrik7tvgse4i2m93l-1-42
Nando’s – as always – reads the room like few other brands, says Andy Ross of advertising agency Chaos Theory.Read More
Ouch! The Money Show's Bruce Whitfield asks Andy Rice why he gives Old Mutual’s new television commercial a “zero”.Read More
People will be talking about it ‘till they’re blue in the face. The Money Show's Bruce Whitfield interviews ad expert Andy Rice.Read More
Andy Rice, branding expert, chooses his favourite and least favourite ads of the week.Read More
Andy Rice selects his list of good, bad and irritating advertising campaigns this week.Read More
Some great examples of images and creativity to encourage social distancing.Read More
Andy Rice, marketing expert, tells us why some mass media campaigns flew and why some failed.Read More
Andy Rice, branding expert, on the ads that made him think, laugh or cringe.Read More
A campaign to improve the standard of advertising gets a star - and a used car commercial crashes.Read More
A witty reply to a mouldy Whopper is a winner.Read More