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But does it work?

Dis-Chem drives ad expert to 'Steve Hofmeyr-like assaults' on his decoder

21 May 2019 8:32 PM

"It’s been said you can’t bore people into buying your brand. Someone should’ve pointed this out to Dis-Chem," says Andy Rice.

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” or “zeroes”.

This week, Rice critiqued Dis-Chem and its “Green Light Specials”.

It’s been said you can’t bore people into buying your brand. Someone should’ve pointed this out to Dis-Chem…

Andy Rice, branding and advertising expert

Rice gave Dis-Chem’s Green Light Specials a “zero” for driving him to “commit Steve Hofmeyr-like assaults” on his decoder.

For more detail listen to the interview in the audio below.

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21 May 2019 8:32 PM

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