Dis-Chem drives ad expert to 'Steve Hofmeyr-like assaults' on his decoder
This week, Rice critiqued Dis-Chem and its “Green Light Specials”.
It’s been said you can’t bore people into buying your brand. Someone should’ve pointed this out to Dis-Chem…Andy Rice, branding and advertising expert
Rice gave Dis-Chem’s Green Light Specials a “zero” for driving him to “commit Steve Hofmeyr-like assaults” on his decoder.
For more detail listen to the interview in the audio below.
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