Streaming issues? Report here
money-show-thumbnailjpg money-show-thumbnailjpg
The Money Show with Bruce Whitfield
18:00 - 20:00
volume_up
volume_mute

Up Next: The Aubrey Masango Show
See full line-up
The Money Show with Bruce Whitfield
18:00 - 20:00
Home
arrow_forward
Lifestyle

Hangover-free! Mindful drinking trend spawns new era of non-alcoholic drinks

16 January 2018 3:47 PM
Tags:
Alcohol
The Duchess
alcohol-free beer
booze
non-alcoholic
G&T
gin
mindful drinking
sober

The brains behind Duchess Virgin Gin & Tonic and the brand manager for Castle Free talk about the market for non-alcoholic drinks.

The growing global trend of moderate and mindful drinking has forced many brands to cater to the market of 'sober curious' and non-drinking adults.

In South Africa, the Duchess Virgin Gin & Tonic is gaining popularity as a non-alcoholic substitute to the classic drink.

South African Breweries (SAB) and AB InBev Africa also introduced the first locally brewed alcohol-free beer called Castle Free.

The Duchess co-founders Inus Smuts and Johann Le Roux explain that their drink is not only targeted at teetotallers or designated drivers.

Read: There's no shame in taking a break from booze, says sobriety advocate

Smuts , Le Roux and Castle Free brand director Vaughan Croeser explore the growing health-conscious and 'sober curious' market enjoying non-alcoholic drinks.

With the launch of The Duchess, we've definitely seen a massive demand for the non-alcoholic adult drinks as a new category.

Johann Le Roux, co-founder of the The Duchess Virgin Gin and Tonic

It's about creating a sophisticated product for adult drinks that doesn't have the negatives effects of alcohol.

Johann Le Roux, co-founder of the The Duchess Virgin Gin and Tonic

LISTEN: 'I think alcohol free beer will come in handy this festive season'

People are realising that its much more about the flavours than just going out and drinking.

Johann Le Roux, co-founder of the The Duchess Virgin Gin and Tonic

It's about being part of those social environments without the hangover the next morning.

Johann Le Roux, co-founder of the The Duchess Virgin Gin and Tonic

Also read: SAB introduces alcohol-free ‘Castle Free’

As society progresses, people want to make more responsible choices. There's a shift in the market.

Vaughan Croeser, Brand Director for Castle Lager and Castle Free at South African Breweries

There's a need for moderation and it's a global trend.

Vaughan Croeser, Brand Director for Castle Lager and Castle Free at South African Breweries

Take a listen to the fascinating discussion:

Thumbnail image via The Duchess on Instagram.


16 January 2018 3:47 PM
Tags:
Alcohol
The Duchess
alcohol-free beer
booze
non-alcoholic
G&T
gin
mindful drinking
sober

More from Lifestyle

mental-health-stress-worry-anxiety-insomnia-sleep-couple-old-man-bed-123rf

Strained love relationships during Covid? Try to hang in there advises therapist

15 January 2021 6:16 PM

Relationship expert Paula Quinsee says do seek help but don't make rash decisions during these abnormally stressful times.

Share this:
Read More arrow_forward

Women reading book club literature books 123rflifestyle 123rf

John Maytham's Book Reviews: 15 January 2021

15 January 2021 5:17 PM

John's three book picks for the week.

Share this:
Read More arrow_forward

JSE Johannesburg Stock Exchange 123rf 123rfbusiness

Economy in 2021: 'Expect a better year for South African assets'

15 January 2021 3:02 PM

An economist expects China growth at 9.5%, US money-printing, rising metal prices and trade- and current-account surpluses in SA.

Share this:
Read More arrow_forward

Funky hipster retired older mature couple 123rf 123rfbusiness retirement

Retirement funds in SA are changing – new laws come into effect on 1 March 2021

15 January 2021 1:23 PM

Bruce Whitfield asks personal finance advisor Warren Ingram to explain in detail the new laws affecting provident funds.

Share this:
Read More arrow_forward

scam-alertjpg

Don't fall for promises of high returns from latest investment scam, warns FSCA

14 January 2021 8:19 PM

A new scam is surfacing on Facebook and WhatsApp groups. The masterminds are even using the FSP number of a legitimate company.

Share this:
Read More arrow_forward

Samsung WhatsApp 123rf

Telegram now counts 500m active users. 'People are rebelling against Facebook!'

13 January 2021 9:03 PM

The new privacy policy being implemented by WhatsApp's parent company is the straw that broke the consumer's back - Toby Shapshak

Share this:
Read More arrow_forward

hands-clinking-champagne-glassesjpg

Mindful drinking: 'Non-alcoholic drinks having a heyday in SA right now'

13 January 2021 8:28 PM

Non-alcoholic drinks can be seen on shelves just about everywhere. Bruce Whitfield interviews Mindful Drinking SA's Sean O'Connor.

Share this:
Read More arrow_forward

Profit interest yield growth

How to buy your very first share – even if you have mere cents to invest

13 January 2021 3:04 PM

You can buy R1 (or even one cent) worth of shares. "The key to getting started is to get started," says Charles Savage.

Share this:
Read More arrow_forward

Lions-Head-hiking-cape-town-adventure-tourism-table-mountain-safety-123rf

Digital guest tracker helps tourism sector manage Covid-19 spread

13 January 2021 1:01 PM

CEO of SA Tourism Sisa Ntshona explains how the technology works.

Share this:
Read More arrow_forward

Happy woman new car vehicle motoring 123rf 123rfbusiness

Buying a new car may be possible – even if you can’t afford the monthly payments

13 January 2021 10:49 AM

Need new wheels? WesBank’s Lebogang Goaaketse discusses a popular method for making repayments more affordable.

Share this:
Read More arrow_forward