Hangover-free! Mindful drinking trend spawns new era of non-alcoholic drinks
The growing global trend of moderate and mindful drinking has forced many brands to cater to the market of 'sober curious' and non-drinking adults.
In South Africa, the Duchess Virgin Gin & Tonic is gaining popularity as a non-alcoholic substitute to the classic drink.
South African Breweries (SAB) and AB InBev Africa also introduced the first locally brewed alcohol-free beer called Castle Free.
The Duchess co-founders Inus Smuts and Johann Le Roux explain that their drink is not only targeted at teetotallers or designated drivers.
Smuts , Le Roux and Castle Free brand director Vaughan Croeser explore the growing health-conscious and 'sober curious' market enjoying non-alcoholic drinks.
With the launch of The Duchess, we've definitely seen a massive demand for the non-alcoholic adult drinks as a new category.Johann Le Roux, co-founder of the The Duchess Virgin Gin and Tonic
It's about creating a sophisticated product for adult drinks that doesn't have the negatives effects of alcohol.Johann Le Roux, co-founder of the The Duchess Virgin Gin and Tonic
People are realising that its much more about the flavours than just going out and drinking.Johann Le Roux, co-founder of the The Duchess Virgin Gin and Tonic
It's about being part of those social environments without the hangover the next morning.Johann Le Roux, co-founder of the The Duchess Virgin Gin and Tonic
Also read: SAB introduces alcohol-free ‘Castle Free’
As society progresses, people want to make more responsible choices. There's a shift in the market.Vaughan Croeser, Brand Director for Castle Lager and Castle Free at South African Breweries
There's a need for moderation and it's a global trend.Vaughan Croeser, Brand Director for Castle Lager and Castle Free at South African Breweries
Take a listen to the fascinating discussion:
Thumbnail image via The Duchess on Instagram.
“In South Africa, there are 1.8 active female accounts for every active male account,” says Ashley Madison’s Paul Keable.Read More
Refilwe Moloto speaks to this week's Trailblazer, model, businesswoman and restaurateur, Mala Bryan.Read More
Environmental consultant Elzanne Singels is worried that do-gooders in the Western Cape could trigger genetic pollution.Read More
John and Kieno go head to head over who got the last packet of chips.Read More
Refilwe Moloto interviews Marisa Jacobs, Director and Head of Immigration and Mobility at Xpatweb.Read More
Dr Sibongile Walaza, an epidemiologist, sheds light on the veracity of a few claims floating around on social media.Read More
W Cape Burden of Disease Reduction report released this week shows province has highest prevalence of mental illness in country.Read More
Cape Town-based attorney Trudie Broekmann will represent dozens of clients who desperately want out of their timeshare contracts.Read More
Elaine Durbach joins Pippa Hudson on The Yellow Couch after her 'Roundabout' book launch, before returning to the US.Read More
Fact-checking organisation Africa Check disputes reports that South Africans work longer hours than any other nation in the world.Read More