Streaming issues? Report here
John Maytham 2019 1500 BW John Maytham 2019 1500 BW
Afternoon Drive with John Maytham
15:00 - 18:00
volume_up
volume_mute

Up Next: The Money Show with Bruce Whitfield
See full line-up
Afternoon Drive with John Maytham
15:00 - 18:00
Home
arrow_forward
Lifestyle

Hangover-free! Mindful drinking trend spawns new era of non-alcoholic drinks

16 January 2018 3:47 PM
Tags:
Alcohol
The Duchess
alcohol-free beer
booze
non-alcoholic
G&T
gin
mindful drinking
sober

The brains behind Duchess Virgin Gin & Tonic and the brand manager for Castle Free talk about the market for non-alcoholic drinks.

The growing global trend of moderate and mindful drinking has forced many brands to cater to the market of 'sober curious' and non-drinking adults.

In South Africa, the Duchess Virgin Gin & Tonic is gaining popularity as a non-alcoholic substitute to the classic drink.

South African Breweries (SAB) and AB InBev Africa also introduced the first locally brewed alcohol-free beer called Castle Free.

The Duchess co-founders Inus Smuts and Johann Le Roux explain that their drink is not only targeted at teetotallers or designated drivers.

Read: There's no shame in taking a break from booze, says sobriety advocate

Smuts , Le Roux and Castle Free brand director Vaughan Croeser explore the growing health-conscious and 'sober curious' market enjoying non-alcoholic drinks.

With the launch of The Duchess, we've definitely seen a massive demand for the non-alcoholic adult drinks as a new category.

Johann Le Roux, co-founder of the The Duchess Virgin Gin and Tonic

It's about creating a sophisticated product for adult drinks that doesn't have the negatives effects of alcohol.

Johann Le Roux, co-founder of the The Duchess Virgin Gin and Tonic

LISTEN: 'I think alcohol free beer will come in handy this festive season'

People are realising that its much more about the flavours than just going out and drinking.

Johann Le Roux, co-founder of the The Duchess Virgin Gin and Tonic

It's about being part of those social environments without the hangover the next morning.

Johann Le Roux, co-founder of the The Duchess Virgin Gin and Tonic

Also read: SAB introduces alcohol-free ‘Castle Free’

As society progresses, people want to make more responsible choices. There's a shift in the market.

Vaughan Croeser, Brand Director for Castle Lager and Castle Free at South African Breweries

There's a need for moderation and it's a global trend.

Vaughan Croeser, Brand Director for Castle Lager and Castle Free at South African Breweries

Take a listen to the fascinating discussion:

Thumbnail image via The Duchess on Instagram.


16 January 2018 3:47 PM
Tags:
Alcohol
The Duchess
alcohol-free beer
booze
non-alcoholic
G&T
gin
mindful drinking
sober

More from Lifestyle

[REVIEW] BMW M4 coupe: 'Best BMW I've ever driven. Best sportscar on the market'

12 May 2021 2:29 PM

Got R2 million? Pippa Hudson interviews motoring journalist Ciro de Siena, who spent days driving the BMW M4.

Share this:
Read More arrow_forward

Pick n Pay owes customers R200m in unspent, soon-to-expire Smart Shopper points

12 May 2021 1:15 PM

Are you one of Pick n Pay’s 8.5m Smart Shopper card users? Spend your points or lose them, says the retailer's John Bradshaw.

Share this:
Read More arrow_forward

[WATCH] José Mourinho offers one-on-one 'confidence coaching' in Sanlam campaign

11 May 2021 9:04 PM

'In life, confidence is the game changer' says the ad. Who better to exemplify that than Mourinho - branding expert Andy Rice.

Share this:
Read More arrow_forward

Microchip shortage: From phones to cars, everything's about to cost more

11 May 2021 8:28 PM

The Money Show's Bruce Whitfield interviews media analyst Arthur Goldstuck (MD, World Wide Worx).

Share this:
Read More arrow_forward

Can you help Siya and Rachel Kolisi collect and distribute 1000 blankets?

11 May 2021 3:09 PM

Siya and Rachel’s Kolisi Foundation has launched a nationwide blanket drive. Can you help?

Share this:
Read More arrow_forward

Electric cars will be cheaper than 'normal' ones by 2027 - study

11 May 2021 2:08 PM

By 2035, all new cars sold in Europe could be electric, according to a study by Bloomberg New Energy Finance.

Share this:
Read More arrow_forward

I invested borrowed money. It was down 30% in a day - Kokkie Kooyman

10 May 2021 8:06 PM

Kokkie Kooyman (Portfolio Manager at Denker) on his attitude to money (hopes and fears, successes and failures, etc.).

Share this:
Read More arrow_forward

Vaccines, abortion, climate change… Embrace the joys of being wrong

10 May 2021 7:27 PM

Ian Mann (MD at Gateways Business Consultants) reviews "Think Again: The Power of Knowing What You Don’t Know" by Adam Grant.

Share this:
Read More arrow_forward

Why South Africa’s rand is so smoking hot right now

10 May 2021 6:21 PM

The Money Show’s Bruce Whitfield interviews John Cairns, Global Markets Strategist at Rand Merchant Bank.

Share this:
Read More arrow_forward

The pros and cons of weight loss surgery

9 May 2021 2:35 PM

Dr Jeanne Lubbe who specialises in surgical gastroenterology says there are definite health benefits to weight loss surgery.

Share this:
Read More arrow_forward